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Campbell Soup Company to Support New Front-of-Pack Nutrition Labeling Initiative

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  Published in House and Home on Thursday, October 28th 2010 at 6:06 GMT by Market Wire
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CAMDEN, N.J.--([ BUSINESS WIRE ])--Campbell Soup Company (NYSE:CPB) today announced its support of a new, voluntary front-of-package nutrition labeling initiative announced Wednesday by the Grocery Manufacturera™s Association (GMA) and Food Marketing Institute (FMI).

"Ita™s essential to help people make informed choices at the point of sale and this new system has been created to help simplify the decision"

The fact-based system will feature information about the amount of calories and other nutrients, and will begin to appear on many appropriately-sized packages across Campbella™s portfolio of healthy beverages, baked snacks and simple meals starting in 2011.

aIta™s essential to help people make informed choices at the point of sale and this new system has been created to help simplify the decision,a said Denise Morrison, Campbella™s Executive Vice President and Chief Operating Officer. aCampbell will support this effort both through labeling and consumer education efforts together with other food and beverage manufacturers and retailers.a

Campbella™s participation in the labeling initiative is consistent with the companya™s commitment to providing health and wellness options in the marketplace and the workplace. The company continues to work with members of the GMA and FMI to provide input into the design and implementation of the voluntary system and the supporting consumer communications program.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including aCampbella™s,a aPepperidge Farm,a aArnotta™sa and aV8.a Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit [ www.campbellsoup.com ].