Hasbro Announces Top Ten Finalists in Popular NERF aBattle of the Adsa Video Contest

PAWTUCKET, R.I.--([ BUSINESS WIRE ])--For the first time in the history of [ Hasbro ], Inc.a�s (NYSE: HAS) [ NERF ] brand, fans were able to showcase their passion for NERF gear and game play in front of a national audience. Today, the NERF aBattle of the Adsa contest, which received nearly 1,500 submissions to its website [ www.NerfBattleoftheAds.com ], revealed the top ten finalists whose videos will be considered to receive $10,000 and air during prime-time television next month as part of the NERF branda�s official TV campaign.

"The quality and creativity of the over 1,000 videos we received for the aBattle of the Ads"

aThe quality and creativity of the over 1,000 videos we received for the aBattle of the Adsa contest made it incredibly hard to narrow it down to just ten,a said Kelly Stone, U.S. marketing director for NERF at Hasbro. aEntries were sent from fans of all ages from all over the country. The submissions were as diverse as the NERF brand itself, but there was one underlying theme connecting the top ten finalists: ITa�S NERF OR NOTHINa�!a

Throughout the summer, fans and amateur film-makers were encouraged to submit their videos featuring one or all of the branda�s N-STRIKE, N-FORCE, DART TAG, SPORTS, and SUPER SOAKER segments. A montage of the top ten NERF aBattle of the Adsa entries will air during aAmerican Dada on FOX, November 14 at 9pm EST. Fans will have to tune into FOX again on November 21 at 8pm EST to see the winning video during aThe Simpsons.a

Videos were judged based on factors including public vote, creativity, enthusiasm, and use of NERF products. The top ten NERF aBattle of the Adsa finalists, in alphabetical order, are:

Ben Boutwell - The Chasea" Winnsboro, LA
Benjamin Radford - Elevator Ambusha" Hendersonville, NC
Charlie Heller - Super Awesome NERF Showdowna" Princeton, NJ
Dylan Bitton - Operation Overboarda" Vista, CA
Gerhardt Slawitschka - N-STRIKE The Moviea" Stone Mountain, GA
Jeremiah England - Ita�s Agelessa" Olathe, KS
Ryan Summersett - The Alleywaya" Austin, TX
Stephen Pfeil - Lock Na� Loada" Hammond, LA
Steven Mee - NERF Perfecta" Yucaipa, CA
Spencer Lowery - The Evolution of Playa" Chatsworth, CA

To view the top ten NERF 2010 aBattle of the Adsa contest finalists and learn more about official rules and conditions, log onto [ www.NerfBattleoftheAds.com ]. Keep up with all the latest action going on in NERF NATION by following [ www.Facebook.com/NerfNation ], [ www.YouTube.com/Nerf ], and [ www.Twitter.com/NerfNation ].

[ Hasbro, Inc ]. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Companya�s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbroa�s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010.The online home of The Hub is[ www.hubworld.com ]. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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Hasbro Announces Top Ten Finalists in Popular NERF aBattle of the Adsa Video Contest