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***Media Alert*** Green Mountain Coffee Invites Coffee Drinkers Nationwide to a Live, Fair Trade E-Tasting

^{Published on 2010-10-25 08:05:20 - Market Wire}
 

--([ BUSINESS WIRE ])--Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR):

WHY:
The e-Tasting is part of a[ The Fair Trade-Out ],a Green Mountain Coffeea™s campaign to celebrate Fair Trade Month in October and encourage coffee drinkers to trade out their daily cup for Fair Trade Certified varieties. Fair Trade provides a fair, guaranteed price to coffee farmers for their beans, resulting in higher quality coffee, and a higher quality of life in coffee-farming communities. Green Mountain Coffee recently traded out its Our Blend and Vermont Country Blend coffees to be Fair Trade Certified.

This month Green Mountain Coffee commissioned a study showing that Americans love their coffee, but know very little about whata™s in their cup, how to make a great cup of coffee, or how their choice of coffee can have an impact on communities around the world. Participants in the e-Tasting will learn what to look for in a good cup and hear first-hand how Fair Trade benefits coffee farmers. Participants will be able to submit questions about coffee and Fair Trade to coffee farmers from Costa Rica and Fair Trade coffee experts.

Green Mountain Coffee offers one of the largest selections of double-certified, [ Fair Trade organic coffees ] in the country. In its fiscal year 2009, GMCR purchased 16.2 million pounds of Fair Trade coffee that delivered over $1.6 million to coffee farmers in Fair Trade premiums for community development.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCRa™s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tullya™s Coffee^®, Green Mountain Coffee^®, Newmana™s Own^® Organics coffee, Timothya™s World Coffee^® and Diedrich^®, Coffee People^® and Gloria Jeans^®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. [ K-Cup^® portion packs ] for Keurig^® Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tullya™s, Timothya™s and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certifieda" coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit [ www.gmcr.com ] for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Companya™s [ email alerts ], individuals can receive news directly from GMCR as it is released.

GMCR-S