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Diamond Ranch Foods, Ltd. Announces First Shipment into Mexico and Plans for Additional International Expansion

^{Published on 2010-11-18 06:40:38 - Market Wire}
 

NEW YORK--([ BUSINESS WIRE ])--Diamond Ranch Foods, Ltd. (OTCBB: DRFO), today announced that it has shipped its first container of product to accounts in Mexico under contracts which the company anticipates will generate $100,000 per week in additional sales.

Victor Petrone, Chief Financial Officer of Diamond Ranch Foods, commented on the burgeoning international expansion, aWith the first container of Diamond Ranch product shipping to Mexico on November 18, 2010, we are excited to announce that our efforts to develop strong international accounts are finally paying dividends. We will make additional shipments into Mexico through the end of the month and anticipate that regular shipments will continue for the foreseeable future.a

aWith the Mexico foodservice market being both highly fragmented and underdeveloped, with unique logistical barriers to entry, it is a significant milestone for Diamond Ranch to have penetrated this market with a strong initial customer base and a reliable import portal. This new business is forecasted to generate $100,000 per week ($5,000,000 annually) in additional sales from Mexico alone. We will soon broaden the number of different products being shipped, which will significantly enhance gross profit margins from the region.a

In discussing the overall opportunity for sales in Mexico, Mr. Petrone stated, aMexicoa™s hotel and restaurant industry, especially in Baja California, is heavily dependent on a tourism trade dominated by U.S. visitors. Local foodservice industry suppliers have grown to understand the importance of delivering American-quality food products to tourism destinations and are willing to pay a premium to ensure that customer demands are being met. As a result, Diamond Ranch products are in high demand within our targeted markets where our fresh meats and canned goods sold to hotels, resorts, local restaurants and select retail outlets.a

Mr. Petrone also commented on further international expansion, aWe see Mexico as merely a starting point for our international distribution efforts. The breadth and quality of our product line positions us as a strong supplier to the foodservice industry throughout the Caribbean, Central and South American markets where American products are valued for their consistent quality and U.S. distributors are recognized for their reliability. As we open these additional markets in the coming months, we expect to see weekly sales increases with margins equal to or better than what we generate domestically.a

About Diamond Ranch Foods, Ltd.

Begun as a regional meat processing and distribution company located in the Bronx, New York, Diamond Ranch Foods, Ltd. is a multifaceted purveyor of food products and services to the retail, wholesale, and food service sectors of the industry. The Companya™s USDA-inspected facility is in the prestigious Hunts Point Cooperative Market, the largest food service-specific market in the world, and is minutes away from downtown Manhattan, yet readily accessible to the tri-state areaas large chain supermarkets, top restaurants, hotels, country clubs, schools, and hospitals. For the past 40 years, Diamond Ranch has been manufacturing the All American Hamburger and ground beef using only the highest quality ingredients, giving their burgers their own flavor profile and bite. Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to [ investors@diamondranchfoods.com ].

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are aforward-lookinga statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as aintendsa, aanticipatesa, abelievesa, aexpectsa, and ahopesa and involve a number of risks and uncertainties that could cause the Companya™s actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Companya™s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Companya™s products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.