N@N

NXT Nutritionals' SUSTAa" Natural Sweetener Approved in Publix Super Markets

^{Published on 2010-07-08 20:41:38 - Market Wire}
 

HOLYOKE, Mass.--([ BUSINESS WIRE ])--[ NXT Nutritionals Holdings, Inc. ] (aNXT Nutritionalsa) (OTCBB: NXTH) developer and marketer of SUSTAa" Natural Sweetener, the great tasting, all-natural, healthier sweetener, today announced its SUSTAa" Natural Sweetener has been approved in Publix Super Market, Inc. (aPublixa), expanding SUSTAa™s footprint in Florida.

"As one of the largest regional grocery chains in the US, we are thrilled to the addition of Publix to our footprint"

Distributed by United Natural Foods, Inc., SUSTAa" Natural Sweetener 50 Packet Boxes will soon be available in Publixa™s GreenWise section, which markets to shoppers looking for all-natural, organic, and earth-friendly products. Founded in 1930, [ Publix Super Markets ] is the largest and fastest-growing employee-owned supermarket chain in the United States, with over 1,000 retail locations in five states: Florida, Georgia, South Carolina, Tennessee, and Alabama. For more information, visit: [ www.publix.com ].

aAs one of the largest regional grocery chains in the US, we are thrilled to the addition of Publix to our footprint," said Michael McCarthy, president and CEO of NXT Nutritionals. "We will continue to build brand awareness and add distribution of SUSTA in other regions of the country so that we may meet the demand from consumers who are looking to or may already have selected SUSTA as their choice of all-natural sweetener."

aMore and more grocery chains are responding to the increasing awareness of healthy living and the demand for more natural and healthier products. SUSTA is not only all-natural but also a nutritious sweetener quite unique to the marketplace today,a added McCarthy.

SUSTA is currently sold in nearly 2,000 locations including A&P Fresh, Albertsona™s Stores, Associated Supermarkets, Big Y, D'Agostino, Food Emporium, Foodtown, Gristedea™s, Key Food, King Kullen, Kings Super Markets, Kroger, Met Foodmarkets, Pathmark, Pioneer Supermarkets, ShopRite, Shawa™s Supermarkets and Waldbauma™s. Consumers can also purchase SUSTA online at: [ www.sustastore.com ].

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, alla"natural, healthy sweetener sold under the brand name SUSTAa" and other food and beverage products. SUSTAa" Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Companya™s products, is an all natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTAa"-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies.

For additional information, please visit NXT Nutritionalsa™ corporate website: [ www.nxtnutritionals.com ]

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.