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NXT Nutritionals National Spokesperson Blair Underwood Speaking at NAACP 101st Annual Convention

^{Published on 2010-07-12 06:11:45 - Market Wire}
 

HOLYOKE, Mass.--([ BUSINESS WIRE ])--[ NXT Nutritionals Holdings, Inc. ] (aNXT Nutritionalsa) (OTCBB: NXTH) developer and marketer of SUSTAa" Natural Sweetener, the great tasting, all-natural, healthier sweetener, today announced it is a proud sponsor of the NAACP 101^st Annual Convention in Kansas City, Mo. and that its spokesperson Blair Underwood will be addressing the convention.

"Blair is similarly dedicated to improving the health of children and adults, and is honored to have the opportunity to introduce SUSTA as a great way to reduce sugar in diets."

An acclaimed American television and film actor, director, producer and entrepreneur, Mr. Underwood is committed to educating consumers about healthy ways to combat the countrya™s burgeoning obesity and diabetes epidemics. He is participating in several of the convention activities, and is delivering remarks this morning during the First Plenary Session.

aObesity and diabetes are issues at the forefront of the nationa™s health concerns and will be a central topic of discussion at the convention, with First Lady Michelle Obama addressing attendees on the topic of juvenile obesity today,a said Michael McCarthy, President and CEO of NXT Nutritionals. aBlair is similarly dedicated to improving the health of children and adults, and is honored to have the opportunity to introduce SUSTA as a great way to reduce sugar in diets.a

SUSTA is currently sold in more than 2,500 locations including A&P Fresh, Albertsona™s Stores, Associated Supermarkets, Big Y, D'Agostino, Food Emporium, Foodtown, Gristedea™s, Key Food, King Kullen, Kings Super Markets, Kroger, Met Foodmarkets, Pathmark, Pioneer Supermarkets, Publix, ShopRite, Shawa™s Supermarkets and Waldbauma™s. Consumers can also purchase SUSTA online at: [ www.sustastore.com ].

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, alla"natural, healthy sweetener sold under the brand name SUSTAa" and other food and beverage products. SUSTAa" Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Companya™s products, is an all natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTAa"-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies.

For additional information, please visit NXT Nutritionalsa™ corporate website: [ www.nxtnutritionals.com ]

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.