House & Home
House and Home
House and Home 
Wed, July 21, 2010
Brew Over Ice K-Cup Portion Packs Now Include Two More Ways to Enjoy the Sweet Flavors of the Season
WATERBURY, Vt.--([ BUSINESS WIRE ])--The cool refreshment of tropical breezes and sweet summer berries are now within easy reach of anyone looking for a respite from the heat. The Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has added two new iced tea varieties to its line of Brew Over Ice K-Cup® portion packs.
"Fresh-brewed iced tea has always been a summer favorite, but ita™s always been a little time-consuming"
Sweet Berry Lime Green Iced Tea and Sweet Tropical Breeze White Iced Tea K-Cups® are Celestial Seasonings® Teas specifically designed to brew directly over ice with a Keurig® Single-Cup Brewer. Advanced technology allows each K-Cup to hold the perfect amount of tea to create a cool, refreshing brew at the touch of a button.
aFresh-brewed iced tea has always been a summer favorite, but ita™s always been a little time-consuming,a said Joel White, Director of Product Marketing for GMCRa™s Specialty Coffee Business Unit. aWith our Brew Over Ice K-Cups, you get icy cold refreshment within seconds, without having to wait for steeping or cooling.a
Sweet Berry Lime Green Iced Tea is a satisfying fusion of smooth green tea, sweet juicy berry flavor, and a potent splash of lime. Sweet Tropical Breeze White Iced Tea is a white tea with tantalizing flavors like passion fruit and papaya. Both are perfectly sweetened with all-natural cane sugar and created to satisfy the growing consumer interest in green and white teas.
GMCRa™s Specialty Coffee Business Unit unveiled its Brew Over Ice K-Cups last summer with four Celestial Seasonings iced teas: Sweet Lemon Black Tea, Sweet Peach Black Tea, Sweet Raspberry Black Tea, and Unsweetened Black Tea. While they were very well received, consumer feedback suggested they could be just a little bit sweeter. The recipe for each flavor was adjusted slightly and now all four improved flavors are available individually and in a Perfect Iced Tea K-Cup variety pack.
The complete selection of Brew Over Ice K-Cups is available online at [ www.GreenMountainCoffee.com ] or [ www.Keurig.com ]. A box of 22 K-Cups sells for $14.95. Go to [ www.BrewOverIce.com ] to see how they work.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCRa™s operations are managed through two business units. The Specialty Coffee Business Unit produces coffee, tea and hot cocoa from its family of brands, including [ Green Mountain Coffee® ], [ Newmana™s Own® Organics ] coffee, [ Tullya™s Coffee® ], [ Timothya™s World Coffee ]®, and Diedrich Coffee®. The Keurig Business Unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. [ K-Cup® portion packs ] for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tullya™s Coffee, Timothya™s, and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certifieda" coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit [ www.gmcr.com ] for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCRa™s [ automatic email news release delivery ], individuals can receive news directly from GMCR as it is released.
Celestial Seasonings® is a registered trademark of Celestial Seasonings, Inc.