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Action Products Launches Media Production Company, Appoints New Director

^{Published on 2010-07-06 07:50:32 - Market Wire}
 

LAS VEGAS, NV--(Marketwire - July 6, 2010) - Action Products International, Inc. (PINKSHEETS: [ APII ]) announces the launch of Action Media Group, Inc. (AMG), a wholly owned, media and production company.

AMG projects include production and release of two sports and fitness reality television shows and ten major feature films slated for US and international distribution in 2010-2011.

AMG will announce nationwide auditions for a new reality television show on July 6, 2010. Auditions are to be held around the country including New York, California, Texas, Florida, Arizona, Nevada, Minnesota and Montana.

"Action Media Group is essential to our growth and development; each project is expected to generate at least $10 million in gross revenue," said Raul Martinez, President of Action Products.

The Board of Directors of APII has appointed Ronald Littrell as its newest member and Director of Production for Action Media Group. Mr. Littrell brings over 30 years of film and television production experience to APII's team. He produced or directed over 800 Network film and video projects for production companies and advertising agencies throughout the world.

Mr. Littrell has worked with major advertising agencies like McCann Erickson Worldwide, Ogilvy & Mather, and Univision.

He has produced and directed content for clients such as Anheuser-Busch, all divisions of General Motors and McDonald's.

Mr. Littrell's experience has consisted of feature films, network television events, network television commercials, and nationally released large and small screen documentaries, major artists' music videos and high profile corporate image films for Fortune 500 companies. He has worked on productions that required his formulation and managing multi-million dollar budgets, crews of 150+ technicians and casts of 400+ members with up to 14 week shooting schedules.

Mr. Littrell has worked with actors and sports stars such as Ernest Borgnine, Terry Bradshaw, John Forsyth, Andy Griffith, Richard Karn, Alex Karris, Stacy Keach, Marlee Matlin, Ed McMahon, Dan Marino, Ann Meara, Leslie Nielson, Kurt Russell, Mike Singletary, Jerry Stiller, George Wendt, Cindy Williams and many, many more. He has also worked with such musical entertainers as Boyz II Men, Garth Brooks, Chingy, Phil Collins, Glenn Frey, Isaac Hayes, Ricky Martin, Kenny Rogers, Joe Walsh and Trisha Yearwood.

About Action Products International, Inc.

Action Products International produces media and entertainment programs for worldwide distribution, local, national, and international broadcasting. The company's current and future projects include feature films, reality television and talk shows, and infomercials. The company plans to expedite growth through strategic partnerships, mergers, and acquisitions of companies and projects with a focus on youth and adult viewers. The company also produces ancillary products marketed through its media and entertainment division.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.