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The Official TRANSFORMERS Fan & Collectorsa? Convention Comes to Orlando for the First Time Ever

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  Published in House and Home on Thursday, June 24th 2010 at 5:06 GMT by Market Wire
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ORLANDO, Fla.--([ BUSINESS WIRE ])--Fans of AUTOBOTS and DECEPTICONS will aROLL OUTa and head to Orlando for the 16^th annual TRANSFORMERS Collectorsa™ Convention, hosted by the TRANSFORMERS Collectorsa™ Club and Hasbro, Inc. (NYSE: HAS). Thousands of TRANSFORMERS fans from around the world will converge at the Walt Disney World Dolphin Resort on June 26^th and 27^th to celebrate more than 25 years of aMORE THAN MEETS THE EYEa action and excitement at what is widely known as aBOTCON.a

"The TRANSFORMERS Hall of Fame celebrates Hasbroa™s global entertainment property that has sparked the imagination of millions of kids over the past 26 years and remains one of the worlda™s most iconic brands"

At this yeara™s BOTCON, Hasbro is launching the TRANSFORMERS Hall of Fame to honor those influential in creating and building this iconic entertainment brand as well as actual aROBOTS IN DISGUISE.a

aThe TRANSFORMERS Hall of Fame celebrates Hasbroa™s global entertainment property that has sparked the imagination of millions of kids over the past 26 years and remains one of the worlda™s most iconic brands,a said Greg Lombardo, senior global marketing director for TRANSFORMERS. aWe are excited to induct the first TRANSFORMERS Hall of Fame class during the conventiona™s visit to Orlando.a

In addition to TRANSFORMERS influentials Bob Budiansky, Peter Cullen, Hideaki Yoke and Kohjin Ohno being inducted, favorite robot characters OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM are members of the inaugural class. Hasbro will also announce and induct the afana™s choicea robot character, voted on by the TRANSFORMERS fan community, at a special TRANSFORMERS Hall of Fame induction ceremony event at BOTCON on Saturday, June 26 in the evening.

This yeara™s convention will feature, for the first time ever, an interactive experience celebrating the launch of the global aHUNT FOR THE DECEPTICONSa online gaming promotion. In this experience, convention attendees can help the heroic AUTOBOTS locate and thwart the evil DECEPTICONS. BOTCON 2010 is the only place fans can partake in this physical interpretation of the online gaming experience.

BotCon will also feature appearances by iconic voice actors from the recent TRANSFORMERS global blockbuster movies and animated television series, as well as the Hasbro TRANSFORMERS brand team members and other industry guests. Guests will also have the opportunity to buy and sell merchandise, check out the new TRANSFORMERS: War for Cybertron video game, attend panel discussions led by TRANSFORMERS experts, view the fan-created diorama and customized figure contest, and win hourly door prizes.

The convention is being held at the Walt Disney World Dolphin Resort located at 1500 Epcot Resort Boulevard, Buena Vista, Florida. General admission tickets are available at the door, $18 for adults and $10 for children ages 6-12. As always, admission is free for those 5 years old and under. General Admission tickets are available day of visit and provide access to the showroom on Saturday, June 26^th from 10 a.m. to 5 p.m., or on Sunday, June 27^th from 9:30 a.m. to 3:30 p.m. Additional details and pre-registration information can be found at botcon.com, or by calling (817) 448-9863.

About HASBRO

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in childrena™s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at [ http://www.hasbro.com ].

© 2010 Hasbro, Inc. All Rights Reserved.