Natunola Contracts PRPR Proactive Products Inc. to Expand and Grow Global Business

WINCHESTER, ON, Jan. 5 /CNW/ - Natunola Health Biosciences Inc. (TSX-V:NHI) ("Natunola") is pleased to announce that it has contracted PRPR Proactive Products Inc. Led by Mr. Wayne Miller, PRPR Proactive Products will provide sales execution, strategic sales and marketing consulting services. Mr. Miller will help manage Natunola's growing business more effectively through brand development and market penetration in Canada, the United States and other countries.

Mr. Miller previously held the position of Vice President Sales and Marketing for a North American based Consumer Health companies, Origin BioMed Inc. and WellSpring Pharmaceutical Corporation. While at Origin BioMed, Mr. Miller was the driving force behind the successful launch of Neuragen into North America, gaining entry into several national and regional chains such as Shoppers Drug Mart, Rexall/PharmaPlus, Loblaw, Sobeys, London Drugs, CVS, Rite Aid, and Walgreens, as well as negotiating viable relationships with the North American drug wholesalers, including AmerisourceBergen, McKesson and Cardinal Health. During his tenure with Origin, the company experienced dramatic revenue growth, where revenues increased 2.75 times per year (averaging 50% quarter-on-quarter over 5 quarters). Mr. Miller was awarded a Nova Scotia Professional Sales Award for Innovative Sales Team for the accomplishment.

"As Natunola's Senior Vice President Sales and Marketing, Mr. Miller is a valuable addition to our senior management team. We are pleased to have him lead our Sales and Marketing group," said Dr. Nam Fong Han, Natunola's President and CEO. "Natunola's primary focus from the New Year and onward will be to take the Company's revenue to a profitable level. Mr. Miller's leadership experience, coupled with his innovative and energetic approach, makes him ideally suited to execute and guide Natunola to profitability and create superior value for Natunola and its shareholders."

About Natunola Health Biosciences Inc.:

Natunola and its manufacturing plant are located in Winchester, Ontario. Natunola is a manufacturer and researcher in the field of flax seed derived omega -3 fatty acids, flax protein, flax lignans, specialty natural products, bio-nutrients and functional supplements for human and animal care markets. Natunola also produces canola oil gels and other natural ingredients for the cosmetic and personal care industry. Natunola has a retail health product line under the brand name of Natunola® health's delight. Natunola was the winner of the National Canadian Agri-Food Award of Excellence for Innovation for the year 2008. [ www.natunola.com ]

About PRPR Proactive Products Inc.:

Established in 1999, PRPR Proactive Products is a leading-edge consumer brands company. PRPR is driven by innovative brands in two attractive consumer categories: Functional Foods and Nutraceuticals. With an eye to the future the company is positioning its brands to be leaders in the market. PRPR is committed to improving the lives and health of its business partners and the customers it serves. [ www.prprproactiveproducts.com ]

Some of the statements contained in the release are forward-looking statements, such as estimates and statements that describe the Company's future plans, objectives or goals, including words to the effect that the Company or management expects a stated condition or result to occur. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results in each case could differ materially from those currently anticipated in such statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this press release.

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Natunola Contracts PRPR Proactive Products Inc. to Expand and Grow Global Business