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Mon, February 7, 2011Sat, February 5, 2011Fri, February 4, 2011Thu, February 3, 2011Wed, February 2, 2011Tue, February 1, 2011Mon, January 31, 2011Sun, January 30, 2011Sat, January 29, 2011Fri, January 28, 2011Thu, January 27, 2011Wed, January 26, 2011Tue, January 25, 2011Mon, January 24, 2011Sun, January 23, 2011Fri, January 21, 2011Thu, January 20, 2011Wed, January 19, 2011Tue, January 18, 2011Mon, January 17, 2011Sun, January 16, 2011Fri, January 14, 2011Thu, January 13, 2011Wed, January 12, 2011Tue, January 11, 2011Mon, January 10, 2011Sat, January 8, 2011Fri, January 7, 2011Thu, January 6, 2011Wed, January 5, 2011Tue, January 4, 2011Mon, January 3, 2011Thu, December 30, 2010Wed, December 29, 2010Tue, December 28, 2010Mon, December 27, 2010Thu, December 23, 2010Wed, December 22, 2010Tue, December 21, 2010Mon, December 20, 2010Sat, December 18, 2010Fri, December 17, 2010Thu, December 16, 2010Wed, December 15, 2010Tue, December 14, 2010Mon, December 13, 2010Fri, December 10, 2010Thu, December 9, 2010Wed, December 8, 2010Harrisburg University and The Hershey Company to Develop Sensory Science Research Laboratory
//house-home.news-articles.net/content/2011/01/1 .. develop-sensory-science-research-laboratory.html
Published in House and Home on Tuesday, January 11th 2011 at 11:51 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
HARRISBURG, Pa.--([ BUSINESS WIRE ])--Harrisburg University of Science and Technology and The Hershey Company (NYSE: HSY) are joining forces to develop a sensory science and consumer research program at the schoola™s campus located in downtown Harrisburg, Pa. The initiative includes creating a research laboratory where the university will conduct consumer taste tests on a range of confectionery products, including Hersheya™s chocolate. Consumer insights obtained from the laba™s research will guide product development efforts.
"This will be an exciting partnership that will keep us closely connected with consumers and influence future Hershey products as we develop innovative new forms to meet the needs of consumers. Wea™re proud to continue our support of the Harrisburg University of Science and Technology."
aWe are creating a unique research program where students will learn applied science and technology that has meaningful, real-world applications,a said Dr. Eric Darr, Executive Vice President and Provost, Harrisburg University. aWe want to thank Hershey for their support. This research will not only benefit the innovation work of one of the worlda™s best-known companies, it will give students the opportunity to gain practical experience that will prepare them for science and technology jobs.a
The Hershey Company will give the University a grant of $90,000 to equip a new sensory science and consumer research laboratory and cover other start-up costs during the programa™s first two years. The University plans to complete the lab in February.
The sensory science and consumer research program is aligned with the Universitya™s mission to create innovative and ambitious programs that meet the educational needs of youth as well as create economic opportunities in the region. Harrisburg University staff and students will conduct the consumer research working closely with Hershey research staff.
The programa™s research results will be integrated with sensory testing conducted at The Hershey Companya™s Technical Center in Hershey, Pa., where professional sensory panels and employee panels provide feedback that guides ongoing new product development. aHaving broad consumer input improves our ability to innovate as we develop the best-tasting and most appealing chocolate and sugar confectionery products on the market,a said Dan Azzara, Senior Vice President, Global Research & Development at The Hershey Company. aThis will be an exciting partnership that will keep us closely connected with consumers and influence future Hershey products as we develop innovative new forms to meet the needs of consumers. Wea™re proud to continue our support of the Harrisburg University of Science and Technology.a
For additional information about sensory science research activities at Harrisburg University, please contact Dr. Rene D. Massengale at 717.901.5133 or [ RMassengale@HarrisburgU.edu ].
About Harrisburg University
Foundedin 2001 to address Central Pennsylvaniaa™s need for increased opportunities for study leading to careers in science, technology, engineering and math (STEM) fields,Harrisburg University is an innovative and ambitious private institution that produces graduates who provide increased competence and capacity in science and technology disciplines to Pennsylvania and the nation. Harrisburg University ensures institutional access for underrepresented students and links learning and research to practical outcomes. As a private University serving the public good, Harrisburg University remains the only STEM-focused comprehensive university located between Philadelphia and Pittsburgh.
For more information on the University's demand-driven undergraduate, graduate and certificate programs in applied science and technology fields, call717.901.5146 or email [ Connect@HarrisburgU.edu ].
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey's success.
