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Dorman Products, Inc.: Dorman(R) Announces the Launch of New Virtual Tradeshow

^{Published on 2008-12-10 15:42:47 - Market Wire}
 

COLMAR, PA--(Marketwire - December 10, 2008) - Dorman Products (NASDAQ: [ DORM ]) today announced the launch of their new Virtual Tradeshow on the heels of the 2008 AAPEX (Automotive Aftermarket Products Expo) Show. This Interactive Tradeshow Experience allows Dorman to deliver its AAPEX booth straight to visitors' computers via an easy-to-use, web-based tool.

The environment creates a virtual experience second only to actually walking through the Dorman booth at AAPEX. Site visitors can navigate Dorman's comprehensive exhibit of new categories, product line expansions, timesaving kits and innovative revenue opportunities. The new Virtual Tradeshow provides wide-ranging product coverage and is accessible 24 hours a day, 7 days a week.

To experience the Virtual Tradeshow, please visit: [ www.DormanVirtualTradeshow3.com ]. Visit as often as you like and be continually updated with the latest products from Dorman. This new web tool allows Dorman to update the "booth" in real time, as new products are introduced.

Gerard Yanuzzi, Director of Marketing, said, "Dorman is known for its industry firsts, and we continue with that tradition by launching what we believe to be the industry's first virtual tradeshow. Our AAPEX tradeshow booth is a highlight for the thousands that attend the show each year. We know that due to recent economic conditions, many of our valued customers were unable to attend the event this year. So, we are bringing our AAPEX booth to them -- with access available around the clock."

Dorman Products, Inc. is a leading supplier of automotive products and home hardware to the automotive Aftermarket and mass merchandise markets. For more information about Dorman, the company's website can be accessed at [ www.DormanProducts.com ].

Forward looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's 2007 Annual Report on Form 10-K under Item 1A - Risk Factors.