LAS VEGAS, NV--(Marketwire - Mar 20, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]), [ http://www.ryu.com/ ], is pleased to announce that 2011 EPIC 5 Top Finisher and one of the World's Top Ultra-Endurance Athletes Christian Isakson has been selected to be an official RYU athlete. With the inaugural EPIC 5 event taking place in 2010, Isakson was one of four finishers in 2010 to complete the 703 mile journey over the course of five days (including a 2.4 mile swim, 112 mile bike ride and 26.2 mile run per day) and was the top EPIC 5 finisher the last 2 days in 2011.

Isakson, who believes "we all reach for something," has broken several fitness records and achieved other noteworthy goals he has set for himself throughout his career. In the upcoming months, Isakson is aiming for an Ironman completion time of 9 hours 30 minutes in order to qualify this season for the Ironman World Championship in Kona.

"In addition to what he has done and accomplished as an incredible Ultra Endurance Athlete, Christian's drive, core values and motivation are what make him a standout athlete and person," said Rocky Bice, Brand Ambassador, of RYU. "Christian is a killer athlete pushing himself further beyond any limits imaginable that RYU is proud to support."

After hitting his 9:30 goal and competing in Kona, Isakson then plans to attend Ultra-man Canada (Day 1: 6.2 miles swim & 90.3 mile bike; Day 2: 171.4 mile bike; Day 3 52.4 mile run) and the Marathon Des Sables, a 151 mile Ultra-Endurance Race in the Sahara Desert over 6 days in Morocco (with over 15% of the race course covering sand dunes).

"I can't expect results and winning battles without armor and grit, but with RYU I have both," said Christian Isakson about becoming a RYU athlete. "I'm blessed with an opportunity to fight with, and for RYU... RYU gets it and RYU won't let me pretend. I know before I beat my competition, I have to defeat the doubt in myself first. That means long, painful hours of training my body for the fight. Anybody can train until it hurts, but RYU helps me keep going when it does hurt."

Built for Athletes, Suited for Style, RYU's debut men's premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit [ http://www.ryu.com ] or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

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