LuxeYard Expands into Fashion with Launch of LuxeStyle

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  Published in House and Home on Tuesday, March 27th 2012 at 9:11 GMT by Market Wire
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LuxeYard Expands into Fashion with Launch of LuxeStyle -- LOS ANGELES, March 27, 2012 /PRNewswire/ --

Luxury Flash Sale Site Adds Fashion Vertical with Name-brand Apparel and Accessories, Celebrity Brand Ambassadors and Up-and-Coming Designers

LOS ANGELES, March 27, 2012 /PRNewswire/ -- LuxeYard (OTCBB: LUXR), a luxury home furnishings and decor flash sale site, today announced its expansion into the fashion apparel sector with the launch of LuxeStyle, where members can receive discounts as high as 70 percent on both popular and one-of-a-kind items. 

LuxeStyle will offer a wide range of women's apparel, including shoes, handbags, accessories and well-known designer brands in the fashion apparel market including gorgeous vintage couture pieces byHermes, Chanel, Gucci, Lanvin, andOscar de la Renta. Additionally, the innovative website brings the best deals and the hippest apparel from up-and-coming designers including Velvet, Michael Starr, Mr. Kate, Maggie Ward, Frankie B. Yoyo Yeung, Isabel Lu, Woodley, Sydney Evan jewelry, Petro Zillia, FriendshipandLove & Peace (Nicole Murphy jewelry).

LuxeStyle's veteran team of industry style experts and buyers will take a curated approach to the flash sale site. Members can expect a fashion point of view, much like what she experiences upon entering a boutique store.  

"The addition of LuxeStyle immediately doubles our available merchandise and gives our style-conscious members access to the best of both home decor and fashion," said Braden Richter, CEO of LuxeYard. "We are also very lucky to launch with the fashion design and merchandising expertise of Daniella Clarke and her seasoned buying team."

LuxeStyle has also recruited several fashion Trendsetters to share their picks and opinions of the products they love, including:  Giuliana Rancic (TV Personality for E!), Jamie Chung (Hangover 2), Lindsay Albanese (Style Expert), Bruno Schiavi(President and Founder of Jupi Corporation), Rachel Zalis(TV Host for Today Show and E!),Nony Tochterman(Founder and Designer of Petro Zillia),Constance Zimmer(Actress/House of Cards), (Jorge Perez), Fashion Photographer and Producer of Double Exposure on Bravo TV),Courtney Capretta(Fashion Designer for Capretta),Carly Steel(Host on the TV Guide Channel),Debbie Matenopolous(TV Host for The View and Insider)andAllison Melnick(Fashionista and TV Reality Star).

LuxeStyle members also play an integral part in the process. Through its Concierge Service, members can post photos and share items they would like to own, and the LuxeStyle buying team will source those products, or similar products, offering them on the site at a fraction of the retail price. 

"We are taking a fresh approach to the flash sale model with our curated approach," explains Daniella Clarke, founder of Frankie B. Jeans and consultant to LuxeStyle. "The combination of our expert buyers, popular Trendsetters and the LuxeStyle community will result in the very best items that reflect our members' unique and ever-changing palettes." 

LuxeStyle plans to expand to men's and children's apparel in 2012. 

About LuxeYard
LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced by a seasoned team of buyers at a fraction of retail prices. LuxeYard is the pioneer of Concierge Buying, which gives members the power to determine what items will be sold on the site, and Group Buy which allows them to lower the price by sharing sale items with friends. With a veteran retail, ecommerce and digital marketing management team, LuxeYard partners with celebrity Trendsetters and design and fashion industry insiders to deliver a curated buying experience from a unique point of view to its members. To join the LuxeYard community, visit [ www.LuxeYard.com ].  

Forward-Looking Statements
This press release contains forward-looking statements about our acquisition of eOpulence and the imminent launch of LuxeStyle, which involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, the factors included under the headings "Risk Factors" and "Cautionary Note Regarding Forward Looking Statements" in the company's Form 8-K, filed with the Securities and Exchange Commission on November 8,2011, a copy of which may be obtained by visiting the SEC's web site at [ www.sec.gov ]. LuxeYard's actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this press release to conform these statements to actual results or to changes in our expectations.

Media Contact
Fingerprint Communications
Melissa Kubrin| [ Melissa@fingerprintcom.net ] 
Marisa Ritts | [ Marisa@fingerprintcom.net ] 
Lindsay Hubbard| [ Lindsay@fingerprintcom.net ] 
Tel: 310.276.7500
Investor Contact
Jack Guerrero | [ jguerrero@luxeyard.com ] 
(323) 821-2670

SOURCE LuxeYard

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