FITT Highway Products, Inc. Announces Operating Partner F.I.T.T. Energy Products Inc., Has Initiated Discussions with Key Advis

MISSION VIEJO, Calif.--([ BUSINESS WIRE ])--FITT Highway Products, Inc. (OTCBB:FHWY) (the aCompanya) announced today F.I.T.T. Energy Products Inc. (aF.I.T.T.a), a non-affiliated operating partner, has begun discussions with its medical experts, key investors, attorneys and media partners to identify a large pharmaceutical or beverage partner to rollout aF.I.T.T. Energy With Resveratrola energy shot to the retail market. The decision to accelerate the rollout was based on positive preliminary results of its recently completed double blind crossover study testing the impact on resting blood pressure of ingesting F.I.T.T. Energy versus two leading competitorsa� products.

"F.I.T.T. Energy is the next generation in energy shot drinks. Athletes know the value of good nutritional supplements and I like the fact that F.I.T.T. Energy is designed by a doctor with real science behind it. This power packed energy shot is ideal for work and play."

The study concentrated on changes in systolic and diastolic blood pressure as well as the ajittery feelinga for each patient who ingested the 2 ounce energy shot products and a placebo. Each patienta�s resting blood pressure was tested every thirty minutes for one hour before and for two hours after each of the products and the placebo were ingested. Preliminary results indicate that F.I.T.T. Energy substantially beat the leading competitors in all categories tested. The preliminary results showed that the competitorsa� energy shots caused average increases in patientsa� systolic blood pressure in amounts 240% to 280% greater than when taking F.I.T.T. Energy. Warren Moon, Hall of Fame Quarterback stated, aF.I.T.T. Energy is the next generation in energy shot drinks. Athletes know the value of good nutritional supplements and I like the fact that F.I.T.T. Energy is designed by a doctor with real science behind it. This power packed energy shot is ideal for work and play.a

For additional information on aF.I.T.T. Energy With Resveratrola, please visit the website [ www.throwafitt.com ]. For further information about the benefits of F.I.T.T. Energya�s key ingredients (Resveratrol, L-Arginine and Arginine AKG), please look up the product studies on the National Institutes of Health website at [ http://www.nih.gov/ ].

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the F.I.T.T. Energy Shot.

This document contains aforward-looking statementsa related to future events.Forward-looking statements often address our expected future business and financial performance, and often contain words such as aexpects,a aanticipates,a aintends,a plans,a abelieves,a aseeks,a or awill.aForward-looking statements by their nature address matters that are uncertain.Particular uncertainties which could adversely or positively affect our future results include:consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors.These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements.We do not undertake to update our forward-looking statements.

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FITT Highway Products, Inc. Announces Operating Partner F.I.T.T. Energy Products Inc., Has Initiated Discussions with Key Advis