House & Home
House and Home
House and Home 
Tue, June 28, 2011
D-BOX Technologies Announces First Agreement with Hoyts Cinemas in New Zealand
LONGUEUIL, QC, June 28, 2011 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, announced today its first agreement with Hoyts Cinemas of Australia and New Zealand, one of the world's leading entertainment companies, to equip its Hoyts TE AWA, Hamilton, New Zealand location with 44 D-BOX MFX Seats.
Hoyts TE AWA is the first theatre in the country to offer the immersive D-BOX entertainment experience and marks the first sale of D-BOX in New Zealand for commercial theatre use.
"Confidence in our international business model and the D-BOX product continues to drive steady international expansion," said President and CEO of D-BOX Technologies, Claude Mc Master. "Hoyts is one of the leading exhibitors in Australia and New Zealand providing a high quality cinematic experience and we are proud to name them as a partner."
Available in more than 90 theatres in the United States and Canada, in addition to this first location in New Zealand, D-BOX is also available in several other countries to include Austria, Germany, Hong Kong, Japan and the Netherlands.
"We are delighted to be the first theatre circuit to introduce D-BOX to movie patrons in New Zealand," said Brian Eldridge, General Manager of Hoyts Cinemas. "Our commitment to excellence and exceptional entertainment is unwavering. With D-BOX we have the opportunity to offer a one-of-a-kind experience that enhances our existing digital technology capabilities and distinct comforts and service."
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit [ www.d-box.com ]
About Hoyts Cinemas
The Hoyts Group operates a total of 57 multiplexes and 460 screens in Australia and New Zealand. Including Hoyts TE AWA, Hamilton, Hoyts' New Zealand cinema circuit comprises 12 multiplexes and 76 screens, with cinemas in Auckland, Hamilton, Christchurch and Dunedin.
Hoyts also owns and operates Val Morgan Cinema Network, the largest cinema advertising company in Australia and New Zealand; Hoyts Distribution, one of the key independent film distributors in Australia and New Zealand; and Oovie, Australia's leading DVD kiosk rental business.
Hoyts has been owned by Pacific Equity Partners (PEP) since December 2007. PEP is a leading Australasian private equity firm focusing on buyouts and late stage expansion capital in Australia and New Zealand.
About D-BOX
D-BOX Technologies designs, manufactures and commercializes leading edge technology motion systems mainly for the entertainment and simulation industries. With its unique, patented technology, D-BOX Motion CodeTM, motion effects are specifically programmed for each visual content and sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with the onscreen content, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion CodeTM available on feature films, DVDs and Blu-raysTM. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a publicly traded company listed on the TSX exchange under the symbol DBO. For further information please see [ www.d-box.com ]
D-BOX(R) is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.