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Zuoan Fashion Limited Announces Sponsorship of Chinese Television Series

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  Published in House and Home on Tuesday, July 19th 2011 at 5:40 GMT by Market Wire
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SHANGHAI--([ BUSINESS WIRE ])--Zuoan Fashion Limited (NYSE: ZA) (aZuoana or the aCompanya), a leading design-driven fashion casual menswear company in China, today announced its cooperation with Beijing Nesound International Media Limited to sponsor a 30-episode high-end drama called aHua Li Yi Zua featuring a renowned cast from both China and Taiwan. This new program is scheduled to be broadcast nationwide on Hunan TV, an innovative entertainment channel in China, in the first quarter of 2012. As part of its sponsorship, the Company will provide its apparel for the leading and second leading male casts as well as other male actors to wear in the television series. Zuoan will showcase its brand name in various episodes and also have the opportunity to develop several set scenes that will depict Zuoana™s fashionable style and socially responsible design concept.

James Hong, Founder, Chairman, CEO and Chief Designer, commented aOur cooperation with Nesound International Media, a large-scale professional film company with abundant capital and creative talent, will allow us to further develop our entertainment marketing strategy and increase Zuoana™s domestic brand awareness. This new television series is expected to be viewed by our customer demographic and allow us to showcase our fashion and design talents. We are encouraged with our near-term marketing objectives and look forward to enhancing the visibility of our brand.a

About Zuoan Fashion Limited

Zuoan Fashion Limited is a leading design-driven fashion casual menswear company in China, and is head-quartered in Shanghai. Zuoan offers a wide range of products, including mena™s casual apparel, footwear and lifestyle accessories, primarily targeting urban males between the ages of 20 and 40 who prefer stylish clothing that represents a sophisticated lifestyle. Through extensive networks of distributors and retail stores, Zuoan sells its products in 27 of Chinaa™s 32 provinces and municipalities. As of March 31, 2011, Zuoan had 1,123 stores located in China.

Safe Harbor

This news release may contain forward-looking information about Zuoan Fashion Limited, which is covered under the safe harbor for forward-looking statements provided by the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts. These statements can be identified by the use of forward- looking terminology such as believe, expect, may, will, should, project, plan, seek, intend, or anticipate or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and Zuoan Fashion Limited's future performance, operations, and products.

Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Actual performance results may vary significantly from expectations and projections. Further information regarding this and other risk factors are contained in Zuoana™s public filings with the U.S. Securities and Exchange Commission.

All information provided in this news release and in any attachments is as of the date of the release, and the companies do not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.