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Celsius to Be Available at Harris Teeter Food Markets

^{Published on 2009-11-23 05:19:24 - Market Wire}
 

DELRAY BEACH, FL--(Marketwire - November 23, 2009) - [ Celsius Holdings, Inc. ] (OTCBB: [ CSUH ]) announced today that Celsius® the original calorie burning beverage, will be available mid-December at over 100 of the top performing Harris Teeter food markets, a leading grocery chain with 140 stores in 8 states including North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland, Delaware, and in the District of Columbia.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five additional clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

Harris Teeter food markets will carry three popular Celsius flavors in 4-packs -- Wild Berry, Orange and Green Tea Raspberry Acai, as well as Celsius On-The-Go single serving packets in raspberry flavor. Celsius will be merchandised in the Sports Nutrition section of the stores.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are excited to soon be available at Harris Teeter, a leading specialty grocery chain. As we rapidly expand our brand nationally, Harris Teeter provides us with significant distribution in the Southeast and in Maryland, Delaware and D.C., all of which are important markets for Celsius."

Celsius is available nationwide and comes in seven flavors (Wild Berry, Orange, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame, and very low sodium. Scientifically shown to burn 100 calories and more per can by raising metabolism over a three-hour period and providing sustained energy.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: [ CSUH ]) markets [ Celsius® ], the original, great tasting calorie burner that is backed by [ science ], through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about [ Celsius Holdings, Inc. ] is available at [ our website ]. More information about Celsius, the original, great tasting calorie burner, is available at [ http://www.celsius.com ].

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.