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DC Brands International Announces: Significant Progress Achieved

^{Published on 2009-11-09 03:46:42 - Market Wire}
 

DENVER, CO--(Marketwire - November 9, 2009) - Today the company DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: [ DCBR ]), is extremely proud to announce that they have reached a critical point in the completion of their financial audit process. We have been informed that the internal work through 2008 has been completed by our accounting firm and interim numbers have been provided to the auditors to begin their field work this month. 2009 is well under way and is anticipated to be completed within weeks of closing the 4th quarter of this year. Additionally, due to this major milestone being reached, the company has retained the law firm of Lehman & Eilen LLP, located at 50 Charles Lindbergh Blvd, Uniondale, New York, as its outside securities counsel. Our goal is to transform the Company into a fully reporting entity; with the expectation that there will be a favorable impact on not only the Company's share price but that the Company will then be positioned to attempt to move up and off the pink sheets.

Richard Pearce, the Company's CEO, said, "We are very pleased to make this announcement, which essentially means that the untold hours of preparation work and late nights with the accountants are drawing to a close. We did a significant amount of due diligence to find the right legal firm with the type of experience we need to transform and grow as a fully reporting entity. After meeting with the attorneys face to face a few months ago, I was convinced that the attorneys at the firm have the background, experience and reputation we need to guide and assist us as we attempt to move to the next level. Undertaking a task like this while at the same time completing the R&D process and transitioning into the sales and fulfillment stage has required a Herculean effort on behalf of our entire staff and no one has been more frustrated and no one is happier than we are to be reaching this significant milestone which we hope will allow us to focus on our core business."

Pearce continued, "Once completed, it will also alleviate a huge financial burden that we have been financing each month to get through the process. Assuming retail sales at our major retailer King Soopers continue as they have, we should end the fourth quarter with a rather respectable number. The most important note we believe, is the fact that our strategy of focusing on just one major retailer and a select market and getting it right has proven to be, at least in our opinion sound. In what we believe to be record time, we have moved from single facings on the very bottom shelf to eye level and sales have been greatly impacted accordingly. We have set 1 month, 2 month and now for a 3rd consecutive month, sale records not just with King Soopers, but also with our distributor, DPI specialty foods, who is now working with us in an effort to expand distribution planned for next year. DPI, a distributor to tens of thousands of grocers around the country, has indicated that, based upon the success of our launch, it is prepared to assist us in growing at any realistic pace we can handle in the months and years ahead.

"Most importantly, we now have a proven track record and a duplicate-able process or receipt to expand after the 1st of the year. It is my belief that despite the amount of time and financial investment it has taken to get here, we are now poised for an extremely exciting 2010 and beyond."

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of the securities laws. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the anticipated completion date of our audit, the effect of becoming a full reporting company, our attempt to move to the next level, our fourth quarter sales results All forward-looking statements in this press release are made as of the date of this press release, and we assume no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements and include the risk factors that our audit will take longer than anticipated, that the results of becoming a fully reporting company will not be as expected, that our sales will not continue as they have in the past, that our planned expansion will not be done as quickly as anticipated or have the effects anticipated.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: [ DCBR ]), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at [ www.HardNutrition.com ].

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.