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Celsius to Be Available at BI-LO Supermarkets

^{Published on 2009-12-08 05:27:08 - Market Wire}
 

DELRAY BEACH, FL--(Marketwire - December 8, 2009) - Celsius Holdings, Inc. (OTCBB: [ CSUH ]) announced today that Celsius® the original calorie burning beverage, will soon be available at BI-LO and Super BI-LO supermarkets, a leading retailer with 215 stores in North Carolina, South Carolina, Georgia and Tennessee.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

BI-LO will carry popular Green Tea Raspberry Acai and sparkling Wild Berry flavors, sold in four packs and found in the Adult Nutrition section of the stores.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are thrilled to have been brought on into the BI-LO family of stores, a leading supermarket in the South where low prices, high quality and excellent service is their motto. As we expand our brand nationally, BI-LO provides us with significant presence and availability in North and South Carolina, Georgia and Tennessee, important markets for Celsius."

Celsius is available nationwide and comes in seven flavors (Wild Berry, Orange, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame, and very low sodium. Scientifically shown to burn 100 calories and more per can by raising metabolism over a three-hour period and providing sustained energy.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: [ CSUH ]) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at [ http://www.celsius.com ].

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.