SCOTTSDALE, AZ--(Marketwire - Mar 7, 2012) - NutraCea (OTCQB: [ NTRZ ]) (PINKSHEETS: [ NTRZ ]), a global leader in the production and marketing of value added products derived from rice bran, and NutraBio, the New Jersey-based FDA inspected and registered GMP manufacturer and online marketer of quality nutritional supplements, today announced a non-exclusive sales and marketing license agreement under which NutraBio will take over online consumer sales of NutraCea's RiSolubles™ & RiBalance™ products.

NutraCea CEO W. John Short stated, "We are pleased to enter into this agreement that will see our RiSolubles™ and RiBalance™ products sold online through Mark Glazier's NutraBio.com website. This arrangement will allow these highly nutrient dense products to continue to be available to the many people who have purchased directly from NutraCea in the past. In addition, as NutraBio takes over our online business-to-consumer sales, NutraCea will be better able to focus our resources on business-to-business activities."

Mark Glazier, founder and CEO of NutraBio commented, "We are excited to be working with the team at NutraCea to add these highly nutritious rice bran based products to our current offering. We believe they add another dimension to the strong lineup of healthy supplements we provide through NutraBio.com."

Both RiSolubles™ and RiBalance™, derived from NutraCea's stabilized rice bran (RiBran™), are highly nutrient dense foods that support overall health and fitness. Rich in antioxidants, co-factors and essential fatty acids, [ RiSolubles™ ] supports a healthy lifestyle. [ RiBalance™ ] naturally enriches a gluten free diet with necessary nutritional benefits to maintain overall health. These ingredients provide a nutritious bioavailable source of protein, phytonutrients, phytosterols and other essential nutrients.

On March 9, 2012 NutraCea will close its nutraceaonline.com store and redirect its loyal customers to NutraBio.com. For further information and to purchase RiSolubles™ and RiBalance™ please visit: [ http://www.nutrabio.com/Products/nutracea.htm ].

About NutraCea
NutraCea is a world leader in production and marketing of stabilized rice bran (SRB), rice bran oil (RBO) and their derivative products. NutraCea holds many patents for SRB production technology and proprietary products derived from SRB. NutraCea's proprietary technology enables the creation of nutritional and functional food products from rice bran, normally and underutilized co-product of rice milling. More information can be found in the Company's filings with the SEC and by visiting our website at [ http://www.NutraCea.com ].

About NutraBio
NutraBio.com is an FDA registered and inspected dietary supplement manufacturer committed to providing consumers with the purest, safest and most effective nutritional supplements that science can offer. NutraBio products are manufactured by NutraBio in the United States and meet or exceed FDA 21 CFR Part 111 CGMP regulations. For more information about NutraBio.com please visit their website: [ www.NutraBio.com ] or call (888) 688-7224.