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CAMDEN, N.J.--([ BUSINESS WIRE ])--Campbell Soup Company (NYSE:CPB) President and Chief Executive Officer Denise Morrison today outlined the companyas progress on its new innovation program during a presentation at the annual Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Fla.

"Our revamped innovation process is designed to enable us to better understand and respond to the drivers of consumer choice, and weare highly encouraged by the initial ideas that weall be bringing to market in the coming season."

Last July, Morrison charted a new direction for Campbell based on three growth strategies:

• Stabilize and then profitably grow North America soup and simple meals;
• Expand the companyas international presence; and
• Continue to drive growth in healthy beverages and baked snacks.

Campbell is making investments to fund a new innovation process, accelerate innovation across its portfolio and reinvigorate consumer-focused marketing efforts to restore top-line growth and position the company for future success.

aPowered by a relentless focus on the consumer and a radically different approach to innovation, we are extending our product platforms into new mealtime occasions and packaging formats, and responding directly to new consumer expectations,a said Morrison. aWe are focused on rebuilding relationships with our existing consumers and establishing connections to new ones. Simply put, our mission is to reinvent our products and our company for a new era.a

Campbell is creating new products and product platforms based on its consumer insights and aligned with what Morrison described as the New American Family a" nontraditional, multi-generational, single-parent and multi-cultural.

aConsumers today crave novelty, bolder flavors and foods that help them feel alive, engaged and connected,a said Morrison. aNo company is connected to consumersa lives quite like Campbell, and we are well positioned to respond to the opportunities that the changing consumer landscape will present over the next decade.a

Propelled by consumer insights, Campbellas revamped innovation process is designed to drive increased product development. The company has invested in breakthrough innovation teams that operate as autonomous work groups consisting of experts in consumer insights, culinary, product development, marketing and packaging.

These nimble, cross-functional innovation teams are initially focused on three specific platforms in the U.S. Simple Meals business: soup beyond the can; meals beyond soup; and new meal-maker products.

Morrison highlighted several innovations that will hit the market early in the companyas next fiscal year, including:

• aCampbellas Go! Soup,a will launch with five to six varieties ofpouch soups in a broad range of distinctive globalflavors, such as Coconut Curry and Moroccan Chicken.
• The company will extend the aCampbellas Go!a platform with a line of simple meal solutions that are designed to appeal to younger consumer and will include contemporary packaging and graphics.
• A new line of aCampbellas Skillet Saucesa that will offer consumers delicious, fast and contemporary dinner solutions in three easy steps.
• A new line of bold aseptically-packaged soups called aCampbellas Gourmet Bisques,a which will include varieties like Thai Tomato Coconut and Tomato Roasted Garlic Bacon.
• A broadened range of soups, stews, chilis and chowders under the aCampbellasSlow Kettlea brand a" a line that has attracted Millennials and affluent consumers since its launch.

aThese new consumer propositions are just the beginning,a Morrison said. aOur revamped innovation process is designed to enable us to better understand and respond to the drivers of consumer choice, and weare highly encouraged by the initial ideas that weall be bringing to market in the coming season.a

Morrison also described efforts in other parts of the business, including Healthy Beverages and Global Baked Snacks. Campbell plans to introduce new products to drive continued growth across its Healthy Beverages and Baked Snacks categories, two areas that have strong records of successful, consumer-driven innovation and growth. The company will continue to roll out aV8 V-Fusion + Energya drinks and, later this year, will introduce aV8 V-Fusiona Sparkling beverages in slim cans and aV8 V-Fusiona Kids beverages in juice boxes, as well as a number of new aPepperidge Farma products.

Morrison concluded, aWeare in the midst of a strategic turnaround, and weave made a solid start in advancing the growth strategies we announced last July. Our early efforts give you a sense of the company weare building under our new leadership team. Itas a company focused outward on consumers and seeking new ways to grow our business around the world. One thatas more innovative, balanced and agile. A company that draws inspiration from its past, but is focused on its future.a

Morrison shared these details with investors and the news media at the CAGNY conference today at 10:30 a.m. Eastern Time. A replay of the webcast of the presentation will be available at [ investor.campbellsoupcompany.com ] approximately two hours after the conclusion of the presentation.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including aCampbellas,a aPepperidge Farm,a aArnottasa and aV8.a Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit [ www.campbellsoup.com ].