LAS VEGAS, NV--(Marketwire - Feb 14, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]) [ http://www.ryu.com/ ] is pleased to announce that UFC Bantamweight Fighter TJ Dillashaw will be representing RYU at the upcoming UFC on Fuel TV 1 Sanchez vs. Ellenberger on February 15^th in Omaha, Nebraska, when he takes on Walel Watson as a Main Card fight. Dillashaw, who has an MMA win-loss-draw record of 5-1-0, has been signed by RYU to a one fight deal and will be wearing various items from RYU's debut premium performance apparel Men's Line being released this week.

"We are thrilled to have Dillashaw represent RYU at the UFC on Fuel TV 1 against Watson the same week we are releasing our new Men's Line," commented RYU Brand Ambassador Rocky Bice. "Made to fit the training and competition needs of fighters like Dillashaw, he encompasses what RYU's core values of respect, strength, honor and sustainability are all about."

Dillashaw turned pro in 2010 and has two wins by submission and one by TKO. For his upcoming fight against Watson, Dillashaw has been practicing and sparring with Team Alpha Male including kickboxing sessions with Master Thonglor and doing BJJ in the evenings with Dustin Akbari. In addition to this, Dillashaw spends other training time wrestling and doing strength and conditioning at Results along with engaging in training with Mark Munoz at his gym Reign in Southern California. To round-off his training regimen, Dillashaw also does Muay Thai at Kings MMA.

Dillashaw's upcoming Main Card fight against Watson will be part of the first event to be broadcasted on Fuel TV as part of a seven year agreement between the UFC and the network.

"I am very excited to be working with RYU," said UFC Bantamweight Fighter TJ Dillashaw. "It is a classic look, with up-to-date style."

Dillashaw began training for MMA and working towards fighting for the UFC two years after he graduated from Cal State Fullerton with a Bachelor of Science in Kinesiology. Dillashaw made this decision because he wanted to further pursue competing after his collegiate career of wrestling where he was a three-time NCAA Division I Championship qualifier and ranked as high as 10^th in the wrestling rankings.

Made with both performance and style in mind, RYU was created specifically to enhance the athlete's overall performance and need to excel at their sport. All RYU apparel items and products are made from the highest quality fabrics, comprised of up to 90% organic and/or recycled materials to maximize performance, comfort and style. RYU's unique style is one that will transcend the sport itself by reflecting the art of athletics and creating apparel and product based on the respect that each sport and athlete deserves.

Since their launch in September 2011, RYU has become an official event sponsor of the UFC. For more information on RYU visit [ http://www.respectyouruniverse.com ] or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

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