Newell Rubbermaid Provides Historical Segment Information Reflecting New Reporting Structure

ATLANTA--([ BUSINESS WIRE ])--Newell Rubbermaid (NYSE: NWL) today released historical segment financial data to reflect the realignment and consolidation of its business units, effective January 1, 2012. As previously announced, the company will report segment data for its two new operating groups: Newell Consumer and Newell Professional. The Baby & Parenting Essentials global business unit, which was previously included in the Home & Family segment, will be reported separately as a stand-alone operating segment.

Newell Consumer will comprise four global business units: Home Organization & Style, Writing & Creative Expression, Fine Writing &Luxury Accessories, and Culinary Lifestyles. Newell Professional will also comprise four global business units: Commercial Products, Construction Tools & Accessories, Labeling Technology & Integrated Solutions, and Industrial Products & Services.

The historical segment financial data is attached and can also be found in the Quarterly Earnings section of the company's investor relations Web site at [ www.newellrubbermaid.com ]. While investors are being provided historical segment financial information reflecting the prospective changes in reportable business segments, the company has in no way revised or restated its historical financial statements for any period.

Non-GAAP Financial Measures

This release contains non-GAAP financial measures within the meaning of Regulation G promulgated by the Securities and Exchange Commission. Included in this release is a reconciliation of these non-GAAP financial measures to the most directly comparable financial measures calculated in accordance with GAAP.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2011 sales of approximately $5.9 billion and a strong portfolio of leading brands, including Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica.

This press release and additional information about Newell Rubbermaid are available on the companyas Web site, [ www.newellrubbermaid.com ].

NWL-EA

Newell Rubbermaid Inc.
Financial Worksheet
(In Millions)

	2011												2010
			Reconciliation (1)												Reconciliation (1)										Year-over-year changes
			Reported			Excluded		Normalized			Operating				Reported			Excluded		Normalized			Operating		Net Sales					Normalized OI
	Net Sales		OI			Items		OI			Margin		Net Sales		OI			Items		OI			Margin		$			%		$			%
Q1:
Newell Consumer	$	656.4	$	90.8		$	-	$	90.8		13.8	%	$	650.9	$	87.0		$	-	$	87.0		13.4	%	$	5.5		0.8	%	$	3.8		4.4	%
Newell Professional		467.5		60.1			-		60.1		12.9	%		458.3		68.8			-		68.8		15.0	%		9.2		2.0	%		(8.7	)	(12.6	)%
Baby & Parenting		150.3		7.4			-		7.4		4.9	%		170.2		10.1			-		10.1		5.9	%		(19.9	)	(11.7	)%		(2.7	)	(26.7	)%

Restructuring Costs		-		(5.8	)		5.8		-					-		(16.0	)		16.0		-
Corporate		-		(24.5	)		5.3		(19.2	)				-		(21.6	)		-		(21.6	)									2.4		11.1	%
Total	$	1,274.2	$	128.0		$	11.1	$	139.1		10.9	%	$	1,279.4	$	128.3		$	16.0	$	144.3		11.3	%	$	(5.2	)	(0.4	)%	$	(5.2	)	(3.6	)%

	2011												2010
			Reconciliation (1)												Reconciliation (1)										Year-over-year changes
			Reported			Excluded		Normalized			Operating				Reported			Excluded		Normalized			Operating		Net Sales					Normalized OI
	Net Sales		OI			Items		OI			Margin		Net Sales		OI			Items		OI			Margin		$			%		$			%
Q2:
Newell Consumer	$	833.8	$	143.5		$	-	$	143.5		17.2	%	$	800.7	$	144.6		$	-	$	144.6		18.1	%	$	33.1		4.1	%	$	(1.1	)	(0.8	)%
Newell Professional		536.3		69.6			-		69.6		13.0	%		481.3		78.6			-		78.6		16.3	%		55.0		11.4	%		(9.0	)	(11.5	)%
Baby & Parenting		175.2		13.0			-		13.0		7.4	%		189.8		20.6			-		20.6		10.9	%		(14.6	)	(7.7	)%		(7.6	)	(36.9	)%

Restructuring Costs		-		(1.0	)		1.0		-					-		(21.1	)		21.1		-
Corporate		-		(29.2	)		9.0		(20.2	)				-		(20.4	)		1.6		(18.8	)									(1.4	)	(7.4	)%
Total	$	1,545.3	$	195.9		$	10.0	$	205.9		13.3	%	$	1,471.8	$	202.3		$	22.7	$	225.0		15.3	%	$	73.5		5.0	%	$	(19.1	)	(8.5	)%

	2011												2010
			Reconciliation (1,2)												Reconciliation (1)										Year-over-year changes
			Reported			Excluded		Normalized			Operating				Reported			Excluded		Normalized			Operating		Net Sales					Normalized OI
	Net Sales		OI			Items		OI			Margin		Net Sales		OI			Items		OI			Margin		$			%		$			%
Q3:
Newell Consumer	$	832.1		128.8		$	-	$	128.8		15.5	%	$	804.7		125.9		$	-	$	125.9		15.6	%	$	27.4		3.4	%	$	2.9		2.3	%
Newell Professional		541.6		84.5			-		84.5		15.6	%		489.4		79.8			-		79.8		16.3	%		52.2		10.7	%		4.7		5.9	%
Baby & Parenting		176.2		17.7			-		17.7		10.0	%		171.4		11.9			-		11.9		6.9	%		4.8		2.8	%		5.8		48.7	%

Impairment Charges		-		(382.6	)		382.6		-					-		-			-		-
Restructuring Costs		-		(5.5	)		5.5		-					-		(16.2	)		16.2		-
Corporate		-		(35.1	)		15.9		(19.2	)				-		(26.8	)		6.9		(19.9	)									0.7		3.5	%
Total	$	1,549.9	$	(192.2	)	$	404.0	$	211.8		13.7	%	$	1,465.5	$	174.6		$	23.1	$	197.7		13.5	%	$	84.4		5.8	%	$	14.1		7.1	%

	2011												2010
			Reconciliation (1)												Reconciliation (1)										Year-over-year changes
			Reported			Excluded		Normalized			Operating				Reported			Excluded		Normalized			Operating					Net Sales					Normalized OI
	Net Sales		OI			Items		OI			Margin		Net Sales		OI			Items		OI			Margin		$			%		$			%
Q4:
Newell Consumer	$	787.2	$	112.7		$	-	$	112.7		14.3	%	$	777.5	$	93.2		$	-	$	93.2		12.0	%	$	9.7		1.2	%	$	19.5		20.9	%
Newell Professional		529.3		73.4			-		73.4		13.9	%		495.2		66.5			-		66.5		13.4	%		34.1		6.9	%		6.9		10.4	%
Baby & Parenting		178.7		13.5			-		13.5		7.6	%		168.8		10.8			-		10.8		6.4	%		9.9		5.9	%		2.7		25.0	%

Restructuring Costs		-		(37.8	)		37.8		-					-		(24.1	)		24.1		-
Corporate		-		(36.3	)		13.5		(22.8	)				-		(28.1	)		6.7		(21.4	)									(1.4	)	(6.5	)%
Total	$	1,495.2	$	125.5		$	51.3	$	176.8		11.8	%	$	1,441.5	$	118.3		$	30.8	$	149.1		10.3	%	$	53.7		3.7	%	$	27.7		18.6	%

	2011												2010
			Reconciliation (1,2)												Reconciliation (1)										Year-over-year changes
			Reported			Excluded		Normalized			Operating				Reported			Excluded		Normalized			Operating		Net Sales					Normalized OI
	Net Sales		OI			Items		OI			Margin		Net Sales		OI			Items		OI			Margin		$			%		$			%
YTD:
Newell Consumer	$	3,109.5	$	475.8		$	-	$	475.8		15.3	%	$	3,033.8	$	450.7		$	-	$	450.7		14.9	%	$	75.7		2.5	%	$	25.1		5.6	%
Newell Professional		2,074.7		287.6			-		287.6		13.9	%		1,924.2		293.7			-		293.7		15.3	%		150.5		7.8	%		(6.1	)	(2.1	)%
Baby & Parenting		680.4		51.6			-		51.6		7.6	%		700.2		53.4			-		53.4		7.6	%		(19.8	)	(2.8	)%		(1.8	)	(3.4	)%

Impairment Charges		-		(382.6	)		382.6		-					-		-			-		-
Restructuring Costs		-		(50.1	)		50.1		-					-		(77.4	)		77.4		-
Corporate		-		(125.1	)		43.7		(81.4	)				-		(96.9	)		15.2		(81.7	)									0.3		0.4	%
Total	$	5,864.6	$	257.2		$	476.4	$	733.6		12.5	%	$	5,658.2	$	623.5		$	92.6	$	716.1		12.7	%	$	206.4		3.6	%	$	17.5		2.4	%


(1) Excluded items consist of restructuring and restructuring-related costs. For 2010, restructuring-related costs of $15.2 relate to the European Transformation Plan, and the restructuring costs relate to Project Acceleration. For 2011, the restructuring-related and restructuring costs of $37.4 million and $50.1 million, respectively, relate to the European Transformation Plan and Project Renewal. Additionally, Normalized OI for the three months ended September 30, 2011 and December 31, 2011 and the year ended December 31, 2011 excludes incremental SG&A costs resulting from the Company's CEO transition during 2011, which totaled $6.3 million.

(2) Normalized OI for the three months ended September 30, 2011 and the twelve months ended December 31, 2011 also exclude impairment charges relating primarily to the impairment of goodwill for the Baby & Parenting and Hardware businesses.

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Newell Rubbermaid Provides Historical Segment Information Reflecting New Reporting Structure