Americans Hard-Pressed to Find New PHILADELPHIA INDULGENCE on Valentine's Day;; Brand Issues National Apology

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  Published in House and Home on Tuesday, February 14th 2012 at 3:00 GMT by Market Wire
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Americans Hard-Pressed to Find New PHILADELPHIA INDULGENCE on Valentine's Day; Brand Issues... -- GLENVIEW, Ill., Feb. 14, 2012 /PRNewswire/ --

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New Chocolate Spread Just Hitting Shelves May Leave Some Sweethearts Searching

GLENVIEW, Ill., Feb. 14, 2012 /PRNewswire/ -- Americans are expected to spend nearly $300 million on chocolate this Valentine's Day, but only a lucky portion will be able to find new PHILADELPHIA INDULGENCE, the creamy chocolate spread from the makers of PHILADELPHIA cream cheese just now making its way onto supermarket shelves.^*

"This blend of real chocolate and rich PHILADELPHIA Cream Cheese Spread pairs so well with strawberries and other Valentine delights that we're anticipating high demand," said Richard Bode, Brand Manager for PHILADELPHIA INDULGENCE. "Unfortunately, it's so new that it's a little hard to find."

Readers of USA Today will find a full page, four color ad in today's edition of the paper apologizing for the lack of PHILADELPHIA INDULGENCE on a day renowned for chocolate treats. 

"The ad is directed toward men as a bit of fun, but we should be apologizing to everyone who wants to enjoy PHILADELPHIA INDULGENCE chocolate spread on Valentine's Day," said Bode. "We're taking measures to help INDULGENCE lovers get their hands on the product, like setting up product giveaways."

Information about product giveaways available at:

• [ Facebook.com/LoveMyPhilly ]: Visit the brand Facebook page for periodic updates and to share where you've found PHILADELPHIA INDULGENCE
• Check out these blogs for a chance to win personal sampling cups of milk and dark chocolate varieties: [ $5 Dinners ], [ The Happy Housewife ], [ For the Mommas ], [ Goodlife Eats, etc. ], and [ Eat At Home Cooks ]
• [ InTouch Weekly URL ]: Enter for a chance to win an indulgent Valentine's Day prize pack including PHILADELPHIA INDULGENCE and a $100 American Express gift card 
• [ Facebook.com/AllYouMagazine ]: Visit the All You Facebook page on February 22, 2012 for a PHILADELPHIA INDULGENCE-inspired Oscar Party

PHILADELPHIA INDULGENCE, made in milk, dark and white chocolate varieties, is expected to be widely available at most major grocers by mid-March. It can be paired with fruit, cookies, salty snacks or even eaten plain on a spoon. Look for it in the cream cheese section. More information about this unique chocolate spread at [ spreadphilly.com ].

^*According to MINTEL, Seasonal Chocolate – US, August 2011

ABOUT KRAFT FOODS

Kraft Foods Inc. (NYSE: [ KFT ]) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion.  Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident– generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies:  a high-growth global snacks business and a high-margin North American grocery business.  The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit [ www.kraftfoodscompany.com ] and [ www.facebook.com/kraftfoodscorporate ].

Maggie Maskery
312-297-7442
[ maggie.maskery@edelman.com ] 

Angela Wiggins
847-646-4538
[ news@kraft.com ]

SOURCE Kraft Foods Inc.

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[ http://www.kraftfoodscompany.com ]