NEW YORK, NY--(Marketwire - Oct 21, 2011) - The rapidly growing presence of high quality digital cameras in mobile devices like smartphones and tablets continues to threaten revenues of camera makers. Several companies within the photographic equipment and supplies industry are seeking alternate revenue streams to compensate for the weakened market. The Bedford Report examines the outlook for companies in the Photographic Equipment & Supplies Industry and provides equity research on Eastman Kodak Co. (NYSE: [ EK ]) and Canon, Inc. (NYSE: [ CAJ ]). Access to the full company reports can be found at:

[ www.bedfordreport.com/EK ]

[ www.bedfordreport.com/CAJ ]

Over the last few years, smartphones such as the BlackBerry and iPhone have slowed the purchase rate of "point and shoot" cameras significantly -- particularly entry level compact cameras which have relatively the same features as smartphones. According to the market research firm NPD Group, Point and shoot camera revenues have slipped 24 percent to $1.9 billion, from $2.4 billion since 2008. While easy to blame it on the recession, sales are still falling since the recession eased.

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Kodak received a recent revenue boost from a licensing deal with IMAX though. Kodak agreed to provide laser projection technology to IMAX in a10-year deal. Kodak will also receive an upfront payment in excess of $10 million. The move is line with the company's aim of raising $250-$350 million this year by licensing intellectual property.

Camera makers like Canon Inc. have fared significantly better largely in part to its lack of reliance on digital camera revenue. Canon is still highly competitive in the printing and copying business as well as several other markets.

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