PORTLAND, OR--(Marketwire - Oct 17, 2011) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]) is pleased to announce that they have been profiled on the front page of the latest issue of the Portland Business Journal (October 14^th, 2011 Issue [ http://digital.bizjournals.com/launch.aspx?referral=other&pnum=&refresh=zH17D3s06o1A&EID=b27064fd-9deb-418e-983a-73be7f81c99f&skip ]) which is written for executives and professionals of Portland's business community. Reporting on the latest news and trends, it also features profiles of influential and innovative companies in over 17 different industries in the Portland area.

Highlighting the strong executive management team of RYU, the article discusses why Portland was selected as the city for RYU to have their headquartered offices located in the center of America's sports apparel universe (with the heart of Mixed Martial Arts located in Las Vegas), and how deciding to make RYU a public company in 2011 has made RYU financially secure the next five years including when they launch their debut Spring 2012 Men's Line in February 2012. RYU CEO Christopher Martens also explained that with 100 different styles to be available for purchase in the Fall of 2012 for both men and women, RYU's Mixed Martial Arts roots will appeal to a larger audience of consumers who incorporate Mixed Martial Arts techniques into their everyday training along with well-know NFL and NBA professional star athletes.

"Being profiled in the latest issue of the Portland Business Journal was a great opportunity for RYU to share information about our executive team, history, future and premium high performance apparel brand," said RYU PRESIDENT John Wood. "Portland is known as the leading U.S. city in the athletic sportswear industry, and we are glad to make our presence known to many others now."

"Built for Athletes, Suited for Style," RYU's debut Spring 2012 Men's Line of premium high performance product embodies the art of the sport and places emphasis on respect, strength, sustainability and honor as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit [ http://www.respectyouruniverse.com/ ] or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Corporate Information:
Respect Your Universe, Inc.
[ http://www.ryuapparel.com ]

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.