LEWES, DE--(Marketwire - Oct 20, 2011) - NuVim, Inc. (PINKSHEETS: [ NUVM ]), a leading provider of nutritional refrigerated ready to drink beverages and powder mixes, announced today that the Wal-Mart Roll Back promotion that was scheduled to begin in June was delayed until September and will now run through December. At the end of the promotion Wal-Mart will review the NuVim volume in the Florida supercenters stocking NuVim for possible expansion to more stores. The roll back program reduces the consumer price to entice higher trial and repeat purchases.

NuVim^® CEO Rick Kundrat commented, "We are committed to building our business with Wal-Mart and this Roll Back program is our first step to increasing sales in the Wal-Mart supercenters where we are currently in distribution. We will continue to find ways to build a long term Wal-Mart relationship. We believe that right now the NuVim brand has very limited recognition among Wal-Mart customers. Our objective in implementing the Roll Back Promotion is to increase the number of Wal-Mart shoppers who will become familiar with NuVim, purchase our product and experience the many health benefits that NuVim products offer and become regular users."

About NuVim: NuVim^® is a one of a kind beverage that is sold in the refrigerated juice section in half gallon plastic bottles and powder mixes through the NuVim internet web-site. Based on an extensive research and development project that spanned over 30 years, NuVim^® helps maintain a strong immune system, enhance vitamin and mineral absorption for overall wellness, increase the absorption of magnesium & calcium for muscle and bone health, and improve digestion with this exclusive ingredient, NutraFlora^®, a clinically proven natural prebiotic fiber. NuVim^® also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints, and improve athletic performance. With only 45 calories per 8 ounce serving in the refrigerated products and less than 10 calories in the powder mixes and its nutritional values, NuVim^® could be considered the "Best Thing You Can Drink." After drinking NuVim^® for 30 days, NuVim^® guarantees you will "Feel the Difference." NuVim^® has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors and no caffeine.