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Ethan Allen Launches New Elegance Products with Attainable Luxury

^{Published on 2011-09-29 11:53:06 - Market Wire}
 

DANBURY, Conn.--([ BUSINESS WIRE ])--Ethan Allen (NYSE:ETH) announces the introduction of new products under one of the companya™s 5 Signature Lifestyles a" Elegance. The product launch inspired the marketing efforts that highlight the intersection of high fashion and home fashion.

"We are extremely pleased with how well our 5 Signature Lifestyles have been received this year, and now we have great new product introductions to complement our Elegance Lifestyle"

aWe are extremely pleased with how well our 5 Signature Lifestyles have been received this year, and now we have great new product introductions to complement our Elegance Lifestyle,a said Farooq Kathwari, Chairman, President, and CEO of [ Ethan Allen ]. aIta™s all about attainable luxury and bringing clients products and interiors they love, at a great value.a

To support the launch, Ethan Allen debuted its newest TV commercial, [ Look What I Found, ] this month. In it, a fashionably styled model opens the drawer of the new [ Eastgate chest ] to release the beautiful design possibilities that the Elegance Lifestyle offers.

Full of captivating new photography, Ethan Allena™s [ September magazine ] features dozens of new [ Elegance Lifestyle ] products along with models clad in runway-inspired looks. New productsa" such as the [ Nadine chest ] in "piccolo" antiqued silver leaf finish, the generously scaled [ Winchester pedestal table ], the [ Charlotte eight-light chandelier ] with chic black shades and crystal pendalogues, the [ Edwin dining chair ] with its serpentine back and carved legs, and the [ Selby ], Ethan Allen's modern take on the traditional wing chaira" call to mind images of old Hollywood, updated to suit a contemporary fashion-forward sensibility.

aIn our Design Centers and in our advertising, these new products are showcased in a fashionable, luxuriousa"yet very attainablea"light,a continued Kathwari. aThe feedback has been tremendous, and we look forward to offering even more options in the future.a

In the coming months, the company will continue to roll out new products to support its [ 5 Signature Lifestyles ]a"Elegance, Romance, Vintage, Explorer, and Moderna"which it debuted in April of this year.

About Ethan Allen
Ethan Allen Interiors Inc. (NYSE:ETH) is a leading interior design company and manufacturer and retailer of quality home furnishings. The company offers free interior design service to its clients and sells a full range of furniture products and decorative accessories through [ ethanallen.com ] and a network of approximately 300 Design Centers in the United States and abroad. Ethan Allen owns and operates seven manufacturing facilities in North America, including five manufacturing plants and one sawmill in the United States and one manufacturing plant in Mexico. Approximately seventy percent of its products are made in its United States plants. For more information on the company's products and services, visit [ ethanallen.com ].