LOS ANGELES, CA--(Marketwire - Oct 23, 2012) - VaporBrands International, Inc. (PINKSHEETS: [ VAPR ]) ("VaporBrands International" or the "Company"), a marketing and development company of private labeled electronic cigarettes announced today that the Company shares are now publicly traded under the new stock symbol VAPR.

Jason Torres, President of VaporBrands International, Inc., stated, "We are in the process of establishing ourselves as a marketing and development partner for Vapor Brands, Inc., a Nevada corporation and business development provider to The Safe Cig, LLC ('Safecig™'). Safecig™ ([ www.Safecig.com ]) is a leading developer and manufacturer of proprietary electronic cigarette products, including refills and accessories that are available to Vapor Brands, Inc."  

VaporBrands International, Inc. is currently working closely with several well-known global trademark holders to develop potential private label branded electronic cigarettes. Additional details regarding possible private label branding agreements will be released as information becomes available.

About VaporBrands International, Inc.

VaporBrands International, Inc. is a as a marketing and development partner for manufacturers of electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash, or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. Unlike traditional tobacco cigarettes, electronic cigarettes can be used in many public places currently restricted from smoking.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward", "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.