N@N

ROCHESTER, N.Y.--([ BUSINESS WIRE ])--The [ Xerox iGena" 150 Press ], with its fast production time and repeatable image quality, has captured the attention of print service providers ready to expand their offerings, maximize productivity and ramp up revenues.

"The iGen4 presses give us a competitive advantage. We are able to crank out more of the applications our customers want, such as six-page brochures, direct mail, photo books and marketing collateral"

One of the most productive digital cut-sheet color presses on the market, the iGen 150 is built on [ Xeroxas ] (NYSE: XRX) award-winning iGen platform. On display at [ Graph Expo ], the iGen 150as larger sheet capacity offers print providers easy job setup and patented image-on-image technology for vivid color output.

[ Copy General ], a Washington, DC-area digital printing company, was the first to install the iGen 150 Press. Within days of operating the new press they experienced more than a 50 percent increase in productivity.

aThis press offers offset quality while meeting demanding turnaround times,a said Ken Chaletzky, president, Copy General. aBesides the faster print speed, the improved automation in quality control means more productive hours in a shift.a

Utilizing Xeroxas [ FreeFlow Process Manager ] and [ uDirect ] software from [ XMPie ], A Xerox Company, Copy General uses the press to create a wide variety of customized applications, including personalized [ direct mail ], [ marketing collateral ], full-color training [ manuals ] and documentation, posters and book covers.

[ Conlinas Digital Print & Copy Center ], a 32-year Xerox customer with three locations throughout Pennsylvania, purchased two iGen 150 Presses a" continuing their legacy of installing every Xerox digital color machine offered since 1980.

aThe 26-inch sheet size is important for productivity gains,a said Bill Conlin, president, Conlinas Digital Print & Copy Center. aIt also lets us add creativity to applications, allowing us to differentiate our offerings to gain a competitive edge.a

Conlinas will use the presses to expand into new markets and produce applications like manuals, booklets, brochures and business cards, with the help of Xeroxas FreeFlow software and XMPie [ uStore ].

[ Foresight Group ] has experienced solid success with its [ Xerox iGen3 Press ]a" taking advantage of an oversized paper kit to produce applications on larger sheet sizes. With the capability to print on 26-inch paper built into the iGen 150, Foresight is looking for even greater results with the new press.

aOur trust in Xeroxas technology and services made it simple for us to invest in the iGen 150, sight unseen,a said Bill Christofferson, president, Foresight Group.

The full-service communications company, based in Michigan, plans to produce short run print jobs with variable data and new applications, such as booklets, with the new press.

Xeroxas iGen4 Press Continues to Meet Demands

Print service providers continue to invest in the Xeroxas [ iGen4 Press ] to produce high-end collateral, direct marketing and [ photo specialty ], including:

• [ Ditto Documents ]a" installing a second iGen4 press was an easy decision for Pa.-based Ken Shriber, principal, who views the machines as the gateway to new business.

aThe iGen4 presses give us a competitive advantage. We are able to crank out more of the applications our customers want, such as six-page brochures, direct mail, photo books and marketing collateral,a said Shriber.

And, instead of outsourcing jobs such as store signage, heall produce them in-house with the iGen4, expanding his application offerings and adding to his bottom line.

• [ Allegra Marketing Services ]a" this full-service marketing firm counts on their iGen4 to deliver personalized, direct mail pieces and creative marketing campaigns.

Louisville-based co-owners Denise Spalding and Jennifer Eberle invested in the press to strengthen its core print business and answer the call for short-run, customized jobs.

aThe iGen4 has the print quality of a traditional offset printer and is a great complement to our operations,a said Eberle.

New Performance Tracking Option Available

Xeroxas Production Information Management System is now available on the iGen 150, allowing operators to manage productivity on multiple Xerox presses, in real time, regardless of location.

The iGen 150 Press will be in Xeroxas booth No. 1200 at Graph Expo in Chicago.

Availability and Pricing

The Xerox iGen 150 Press is available for installation worldwide. The list price is $722,000 for its base configuration.

About Xerox

With sales approaching $23 billion,Xerox (NYSE: XRX) is the worldas leading enterprise for [ business process ] and [ document management ]. Its technology, expertise and [ services ] enable workplaces a" from small businesses to large global enterprises a" to simplify the way work gets done so they operate more effectively and focus more on what matters most: their [ real business ]. Headquartered in Norwalk, Conn., Xerox offers [ business process outsourcing ] and [ IT outsourcing services ], including data processing, [ healthcare solutions ], [ HR benefits management ], [ finance support ], [ transportation solutions ], and [ customer relationship management services ] for commercial and government organizations worldwide. The company also provides extensive leading-edge [ document technology ], services, [ software ] and [ genuine Xerox supplies ] for [ graphic communication ] and [ office printing environments ] of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit [ http://www.xerox.com ], [ http://news.xerox.com ] or [ http://www.realbusiness.com ]. For investor information, visit [ http://www.xerox.com/investor ].

Note: To receive RSS news feeds, visit [ http://news.xerox.com/pr/xerox/rss.aspx ]. For open commentary, industry perspectives and views visit [ http://twitter.com/xeroxcorp ], [ http://realbusinessatxerox.blogs.xerox.com ], [ http://www.facebook.com/XeroxCorp ], [ http://www.youtube.com/XeroxCorp ].

XEROX, XEROX and Design, iGena", iGen3, iGen4 and FreeFlow are trademarks of Xerox Corporation in the United States and/or other countries. XMPie is a trademark of XMPie, A Xerox Company.

Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.