SAN FRANCISCO, CALIFORNIA--(Marketwire - Oct. 18, 2012) -Bitzio, Inc. (OTCBB:BTZO), a leading mobile media and app company, has engaged Liolios Group to lead a new investor relations and financial communications program.

"Since the beginning of the year, Bitzio has passed a number of major milestones, including key acquisitions and non-core divestures, strengthening the executive team, and forming strategic licensing partnerships," said Peter Henricsson, the company's new president and CEO. "All together, these endeavors have allowed us leverage our proven ability to monetize mobile apps and focus our efforts on the tremendous opportunities in delivering apps to the fan-based communities of some of world's largest sports clubs and entertainment brands."

"With our multiplayer NFL trivia app - developed in partnership with the NFL Players Association - set to hit the app stores by year-end, we've arrived at a pivotal stage and believe it's time to engage a team of experienced investor relations professionals to help us effectively communicate our developing story to the investment community and navigate the capital markets. Liolios Group brings a proven track record of helping companies deliver the right message to the right audience, and to build new, quality, long-term relationships within the financial community."

Liolios Group will work closely with Bitzio management to refine and deliver the company's message, make introductions to key investors and influencers in the financial community, and schedule road shows and financial conferences over the next several months.

For more information about Bitzio, contact Liolios Group at (949) 574-3860 or email [ BTZO@liolios.com ].

About Liolios Group, Inc.

Liolios Group is a highly selective and comprehensive investor relations firm specializing in small and micro-cap companies. The firm aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1999, Liolios Group executives have extensive experience in finance and investments, and represent clients in a wide range of industries, including technology, digital media, consumer/retail, life sciences, natural resources, and business services. For more information about Liolios Group, visit [ www.liolios.com ].

About Bitzio, Inc.

Founded in 2011, Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. Powering these apps is the Bitzio Engine, which captures valuable user data and drives increased user monetization. What makes Bitzio really different is its approach to capturing users. Most app companies build first and hope the audience will come. Bitzio licenses media rights of sports and entertainment properties with millions of existing fans. Bitzio uses these rights to create mobile apps and web experiences for these existing fan bases. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit [ www.bitzio.com ]. To learn more about Bitzio, connect on Twitter ([ http://twitter.com/bitzio ]) and Facebook ([ https://www.facebook.com/bitzioinc ]).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases "goal," "commitment," "guidance," "expects," "would," "will," "continuing," "drive," "believes," "indicate," "look forward," "grow," "outlook," "forecasts," and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at [ www.sedar.com ] or [ www.sec.gov ]). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Publication Contributing Sources

• Market Wire