NEW YORK, NY--(Marketwire - Oct 30, 2012) -  The cleaning products market has been strong of late, as new innovations coupled with the relatively recession-proof nature of the products being offered has allowed companies to excel. Some, such as The Clorox Company, have been releasing new products while others, like Ecolab Inc., have been focusing on acquisitions. StBulls.com has initiated technical analysis on The Clorox Company (NYSE: [ CLX ]) and Ecolab Inc. (NYSE: [ ECL ]) which serves the Cleaning Products industry. These reports are free upon registration. Rest assured that there is no financial commitment to sign up on 

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Successful new products can certainly provide a boost to top-and bottom-lines, and Clorox looks to be on the right path in this regard. The company newly announced that its Clorox Commercial Solutions® Clorox® Hydrogen Peroxide Disinfecting Cleaners were awarded the 2012 ISSA Innovation Award for Best Cleaning Agent. Investors will be able to take a closer look at Clorox's recent performance when the company announces its 1^st quarter results on October 31^st. Read our technical analysis on The Clorox Company by clicking on

[ http://www.stbulls.com/TheCloroxCompany30102012.pdf ] 

Elsewhere in the industry, Ecolab has also been making headlines. The company newly stated that it has agreed to sell its Vehicle Care division to Zep Inc. for about $120 million. The move is designed to streamline the company's operations, and allow it to focus elsewhere. Ecolab has also been active on the acquisitions front, as it recently acquired Champion Technologies and Corsicana Technologies. The acquisitions will increase Ecolab's presence in the energy market. Investors looking for technical analysis on Ecolab Inc. are encouraged to use the link below

[ http://www.stbulls.com/EcolabInc30102012.pdf ] 

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