LONG BEACH, CA--(Marketwire - Oct 17, 2012) - Rouchon Industries, Inc. dba Swiftech® (PINKSHEETS: [ RCHN ]), received coveted Editor's Choice Award from industry leading review site TweakTown.com for its recently released [ Apogee Drive II CPU cooler ].

The complete article is available online [ here ].

In an enthusiastic article about Swiftech's Apogee Drive II CPU cooler, the reviewer concluded: "I don't really care what system you are building, this is a perfect solution to any water cooling build [...] Swiftech® did a great job with the development, incorporation of ideas and components, and pulled it off to deliver a product that should shock and awe those who thought they had the best CPU block [ money ] could buy -- that was until they saw this."

Following this article, Gabriel Rouchon, Swiftech's Chairman and CEO, declared: "I want to thank TweakTown.com and Chad Sebring who reviewed this product for the tremendous amount of work that they put in keeping our community constantly informed. This review is particularly exciting to us because it validates a concept that we started developing several years ago and provides a glimpse of even better things to come in the near future. There is no doubt in my mind that how we execute and continue to improve on all aspects of this technology in the months and years to come will have a game-changing impact on our business."

Safe Harbor
This release contains certain "forward-looking statements" relating to the business of the Company. All statements, other than statements of historical fact included herein are "forward-looking statements." Such statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions and involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the OTC Markets and available online here: [ http://www.otcmarkets.com/stock/RCHN/financials ]. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume any duty to update these forward-looking statements.