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MWV Beauty & Personal Care Extends Product Solutions at Luxe Pack Monaco 2011


Published on 2011-10-19 08:26:40 - Market Wire
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RICHMOND, Va.--([ BUSINESS WIRE ])--MeadWestvaco Corporation (NYSE: [ MWV ]) global leader in packaging and packaging solutions, will present its most extensive packaging solutions range for fragrance, personal care and cosmetics at Luxe Pack Monaco 2011. MWVa™s latest insight driven packaging solutions bring brands and products to life in a highly customizable, sustainable, effective and engaging way.

"Our strategic expansion in Barcelona allows MWV to improve product consistency and supply chain efficiencies across Europe, North America, South America and Asia."

MWV recently completed a manufacturing expansion in several plants in support of the Companya™s increasing position in the beauty and personal care industry worldwide. Production upgrades in Barcelona include the transition to state-of-the-art, highly automated pump production and process improvements in assembly for the popular Melodie® fragrance pump, as well as the Pearl® and Pearl® Mini airless dispensers for personal care and cosmetics.

aWe understand the importance of scaling our global position to meet the needs of our customersa™ brands,a said Thomas Jonas, president, MWVa™s Beauty and Personal Care Division. aOur strategic expansion in Barcelona allows MWV to improve product consistency and supply chain efficiencies across Europe, North America, South America and Asia.a

For the first time, MWV will showcase the latest innovative upgrade of the versatile and popular Sinfonia® pump. Known as Sinfonia® SR pump, this upgraded version is specifically engineered for naturally aggressive oils and solvents. The Sinfonia® SR pump is available in a wide range of finishes, aesthetics and outputs to easily customize the packaging.

Alongside the new Sinfonia® SR pump, MWV will also feature Adagio Airless pump, one of the first airless, high output cosmetic dispensers with a prestige look and feel. Perfect for applications such as facial treatments, serums and cleansers, the Adagio Airless dispenser offers smooth, easy actuation and a high evacuation rate in any position, including upside down.

aOur ongoing dialogue with customers and advanced foresight in consumer buying trends has led to continued innovation such as these expansions of Sinfonia SR and Adagio Airless pumps,a said Laurent Bourgoin, vice president, European Sales and Marketing for MWVa™s Beauty and Personal Care Division.

From October 19-21, visitors at Luxe Pack Monaco 2011 can meet the MWV team and explore our packaging solutions in Hall Ravel, booth RD11, or visit the MWV website at [ mwv.com/luxepackmonaco2011 ].

About MWV

MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the worlda™s most-admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the companya™s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 17,500 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for eight consecutive years. For more information, please visit [ www.mwv.com ].