Philips Gears Up for IZOD IndyCar Series as Official Emergency Care Equipment Sponsor

ANDOVER, Mass.--([ BUSINESS WIRE ])--Royal Philips Electronics (NYSE: PHG)(AEX: PHI) announced today that it is the official emergency care equipment sponsor of the IZOD IndyCar Series and the Indianapolis Motor Speedway. The sponsorships will last through the 2012 season.

"The race provides Philips an opportunity to support medical team efforts in one of the most demanding situations for rapid patient assessment and treatment."

The IZOD IndyCar Series is the premier level of American open wheel racing and holds 17 events in the United States, Canada, Brazil and Japan. As part of the sponsorship, the IZOD IndyCar Series medical team will have advanced medical technology from Philips at each racing venue. The team will be identified by its Philips-branded medical vehicle and racing suits.

Under the supervision of Dr. Mike Olinger, IZOD IndyCar Series director of medical services, the Philips-sponsored medical team will include trauma physicians and nurses who will work with local hospital trauma centers, helicopter and ground-based emergency medical service (EMS) and fire rescue personnel to help manage the medical needs of all IndyCar drivers and fans at motor speedway events.

Philips to outfit premier speedway with emergency equipment to care for racers and fans

The Indianapolis Motor Speedway is the world's largest spectator sporting facility and it annually hosts key events in three major racing series: the Indianapolis 500 Mile Race (IZOD IndyCar Series), Brickyard 400 Mile Race (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP (MotoGP World Championship). As part of this agreement, the Indianapolis Motor Speedway will acquire emergency care equipment from Philips to outfit the Speedwaya�s 14 fixed medical and first aid stations and structures, including the in-field hospital. Some of the equipment that Philips will provide includes: HeartStart MRx monitor/defibrillators, HeartStart FRx automated external defibrillators (AEDs), Pagewriter electrocardiographs (ECGs), SureSigns VS3 vital signs monitors, IntelliVue MP2 patient monitors, and Practix Convenio Mobile X-ray system. Philips will also provide equipment training to on-site medical personnel.

aThe Indianapolis 500 presents the ultimate challenge within emergency medicine. The 500 attracts the largest single-day attendance of any sporting event in the world and therefore requires the most reliable, rugged and accurate medical equipment to care for racing personnel and fans who may need medical treatment on site,a said Dr. Geoffrey Billows, medical director for the Indianapolis Motor Speedway. aThe sponsorship from Philips provides us assurance that we will continue to administer the highest level of care possible to participants and spectators. The new Philips equipment will ensure we have the necessary tools to quickly and efficiently respond to an emergency on the track or around the grounds of the Indianapolis Motor Speedway.a

aPhilipsa� sponsorship of the IZOD IndyCar Series and the Indianapolis Motor Speedway demonstrates our commitment to provide solutions for on-demand emergency medical support of the IndyCar drivers, as well as for the nearly half-million attendees on race day,a said Steve Laczynski, general manager, sales and service, North America for Philips Healthcare. aThe race provides Philips an opportunity to support medical team efforts in one of the most demanding situations for rapid patient assessment and treatment.a

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG)(AEX: PHI) is a diversified health and well-being company, focused on improving peoplea�s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of asense and simplicitya. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at [ www.philips.com/newscenter ].

About INDYCAR

INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in the United States, and Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series and the Mazda Road to Indy, a development ladder system for career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Holmatro Safety Team.

About the Indianapolis Motor Speedway: Established in 1909, the Indianapolis Motor Speedway has long prevailed as an icon of motorsports excellence. It celebrates the 100th anniversary of the Indianapolis 500 mile racein 2011. The Speedway plays host annually to three events in three major racing series: the Indianapolis 500 Mile Race (IZOD IndyCar Series), Brickyard 400 (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP (MotoGP World Championship).For more information visit [ www.indianapolismotorspeedway.com ].

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Philips Gears Up for IZOD IndyCar Series as Official Emergency Care Equipment Sponsor