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Action Products International, Inc.: APII to Provide a Complete Outsourced Solution to Toy Industry

^{Published on 2009-02-19 11:34:42, Last Modified on 2009-02-19 11:35:43 - Market Wire}
 

ORLANDO, FL--(Marketwire - February 19, 2009) - Action Products International, Inc. (NASDAQ: [ APII ]) will begin to offer turn-key supply chain management, product fulfillment, and marketing and sales solutions for the toy industry. The newly launched service will help to create an efficient and cost-effective way to manage cost for the hundreds of smaller toy companies worldwide.

APII will look to offer a full line of fee-based services that will include product development, product sourcing, marketing, ideation, warehousing and logistics. APII can provide a complete one-stop shop outsourced turn-key operation from marketing to warehousing.

Neil Swartz, CEO of APII, commented, "During these challenging times all companies need to find a way to control the increased costs of business. This will be good for our outsource partners by allowing us to assist in bringing products to market that might never have seen the light of day. This is also good for our shareholders because it will allow us to amortize our fixed costs over more products without having to put up the monies to develop them."

With over 30 years of experience in the toy industry, a sophisticated 35,000-square-foot warehouse facility in Ocala, Florida, an international sourcing team in China, a product development and marketing team, and an experienced toy industry management team all based out of Orlando, Florida, this new service can provide any start-up or existing toy company with a solid infrastructure to build a business and control cost. APII will be meeting with interested companies at the upcoming Toy Fair in NYC and is currently planning discussions for the weeks to come.

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc., please visit our websites at [ www.apii.com ] and [ www.actiontoysinc.com ]

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "projects," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and APII assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause APII's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for APII's products and services, APII's ability to continue to develop markets, general economic conditions, APII's ability to secure additional financing and other factors that may be more fully described in APII's reports to shareholders and periodic filings with the Securities and Exchange Commission.