House & Home
House and Home
House and Home 
Wed, February 18, 2009
William Rast Returns to New York Fashion Week with New America Theme
LOS ANGELES--([ BUSINESS WIRE ])--People's Liberation, Inc. (OTCBB: PPLB), the designer of high-end casual apparel under the brand names William Rast™, J.Lindeberg™ and People's Liberation™, debuted its William Rast 2009 Fall Collection at Bryant Park in New York City on Monday.
Emphasizing fashion under William Rast's 2009 "New America" theme, the runway show played to a full house of celebrities, press and buyers. Attendees included Vogue Editor-in-Chief Anna Wintour; Carine Roitfeld, editor of the French edition of Vogue; and actor Gerard Butler.
In addition to the fashions unveiled specifically for the Fall 2009 season, the show included pieces that Creative Director Johan Lindeberg has made to measure for brand co-founder Justin Timberlake for Timberlake's public appearances at high-profile events such as the recent Grammy Awards telecast.
"We fully expected to wow the press and our current and future retailer customers at Bryant Park this year," commented Colin Dyne, Chief Executive Officer of People's Liberation. "It is great to be working more closely than ever with Paris68's Marcella and Johan Lindeberg, now that they are re-located to Los Angeles and focused so effectively on building on the phenomenal success of the William Rast Fall 2008 and Spring 2009 Collections."
"The new tailoring has a lot of great attitude and works really well as a complement to our jeans culture and the iconic William Rast pieces, such as the biker jacket, flannel shirt and more," said William Rast Creative Director Johan Lindeberg of the Paris68 design consultancy. "I am confident that we really made a memorable statement."
ABOUT PEOPLE'S LIBERATION, INC.
Los Angeles-based People's Liberation markets and sells high-end casual apparel under the brand names "People's Liberation," "William Rast" and, in the United States, "J. Lindeberg." The majority of the merchandise the company offers consists of premium denim, knits, wovens, golf wear and outerwear for men and women. In the United States, People's Liberation, William Rast Sourcing and J. Lindeberg products are distributed to boutiques, specialty stores and better department stores, such as Nordstrom, Bloomingdales, Saks Fifth Avenue, Neiman Marcus and Fred Segal. The Company also markets and sells J. Lindeberg branded apparel through its flagship retail store in New York City. Internationally, in select countries, People's Liberation and William Rast products are sold directly and through distributors to better department stores and boutiques throughout the world. The Company also sells merchandise on its websites [ www.peoplesliberation.com ], [ www.williamrast.com ] and the America section of [ www.jlindebergusa.com ].
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements about expectations for the success of the William Rast Fall 2009 Collection. Factors which could cause actual results to differ materially from these forward-looking statements include the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.