LAS VEGAS, NV--(Marketwire - Sep 25, 2012) - Today, Respect Your Universe, Inc. ("RYU") (TSX VENTURE: [ RYU ]) (OTCBB: [ RYUN ]), [ http://www.ryu.com/ ], is thrilled to announce that on September 14^th RYU was featured on the homepage of MensFitness.com kicking-off a month long giveaway for workout enthusiasts and readers to "Win a RYU Training Gear Package" ([ http://www.mensfitness.com/giveaways/win-a-respect-your-universe-training-gear-package ]).

Running through October 14^th, five prize packages containing a RYUFull Zip-Fleece Hoodie, a pair of Wakizashi Performance Shorts, a Discipline Short-Sleeve Training T-Shirt and pair of Shorts, a Long Sleeve Tanto Compression Training Top and Compression Shorts will be promoted by MensFitness.com and its social media outlets.

In addition to the MensFitness.com RYU gear package giveaways, getting underway on September 19^thMuscleandFitness.com also featured RYU on their homepage and launched another month long promotion and contest for readers to "Win Free Workout Gear from RYU" ([ http://www.muscleandfitness.com/giveaways/win-free-workout-gear-ryu ]) and stated "Getting swole in the gym doesn't mean you can't look good while you do it. Enter to win training gear from RYU."  

In this online and social media promotion with MuscleandFitness.com, there will be 16 different RYU items from the Men's Fall 2012 Collection up for grabs in three different prize packages that will run in collaboration with Muscle & Fitness' November issue where RYU will receive the "starburst" cover promotion. Hitting newsstands at the end of October, this will be one of RYU's first prominent features in a national exercise, fitness and lifestyle publication and coinciding with the product promotion to win RYU gear, the RYU Tanto Long Sleeve Compression Top will also run in their November Gear Guide alongside other top performance apparel brands.

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally and ethically sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU's authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography. 

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store. 

For more information on RYU visit [ http://www.ryu.com ] or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (TSX VENTURE: [ RYU ]) (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

Forward-Looking Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable securities law, including statements regarding RYU's future placement in Muscle & Fitness' November issue and that RYU's Tanto Long Sleeve Compression Top will be in the November Gear Guide. These forward-looking statements are subject to risks and uncertainties, which may cause the actual results, performance or achievements of RYU to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, that such publications may not feature RYU or its products as anticipated. Except as required by law, RYU undertakes no responsibility to update any of the statements contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.