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MALIBU, Calif.--([ BUSINESS WIRE ])--Disguise, Inc., the Halloween costume division of JAKKS Pacific, Inc. (Nasdaq: JAKK), celebrates 25 years as one of the worldas leading manufacturers of costumes, consistently changing the face of the Halloween industry with cutting-edge, proprietary designs influenced by the most prevalent fashion trends. The 2012 line of exceptional Halloween costumes and accessories from Disguise will offer brand new products from theatrical blockbusters, highly-rated television shows, and the most iconic figures in pop culture, including masks of the 2012 presidential candidates.

"Our team of gifted in-house designers, sculptors, stylists, and graphic artists continues to raise the bar by producing high-quality products that blend fashion, celebrities, entertainment, and pop culture trends to create some of the most cutting-edge Halloween products in the industry."

aIn the companyas quarter-decade trajectory, we have transformed millions of kids across the globe into their favorite movie or TV character, hero, villain, or princess,a said Joe Anton, President, Disguise, Inc. aOur team of gifted in-house designers, sculptors, stylists, and graphic artists continues to raise the bar by producing high-quality products that blend fashion, celebrities, entertainment, and pop culture trends to create some of the most cutting-edge Halloween products in the industry.a

Mr. Anton continued, aPolitical masks will be one of the bigger trends this election year, with industry experts keeping a watchful eye on mask sales. Historically, it has become an unofficial but accurate predictor of who will win the election. Disguise offers political masks based on famous (and infamous) figures in history in addition to a multitude of other popular characters for the entire family.a

Highlights from the Disguise 2012 Halloween costumes and accessories line-up include:

• Super Heroes from the Marvel Universe, including Captain America, Thor, Hulk, Spider-Man, Iron Man, and sassy Women of Marvel costumes such as Black Widow and Spider-Girl.
• Favorite Disney characters from popular TV series Shake it Up and Jake and the Neverland Pirates, and beloved characters from Disney Fairies and Disney Princess lines, and Disney Pixaras Brave.
• My First Disney a new collection of classic Disney character costumes designed with soft, safe, and easy-to-wear fabrics and quality character detailing--perfect for babyas first Halloween.
• Popular heroes and villains from the animated series Monsuno and Winx Club.
• Iconic characters from Masters of the Universe including He-Man, Skeletor, and She Ra.
• 2012 presidential candidate political masks that bring to life President Barack Obama and Presidential nominee Mitt Romney.

Disguise offers more than 4,000 costumes and accessories available at thousands of the nationas largest mass market, specialty, and online retail outlets including Target, Walmart, ToysaRaUs, Party City, Spirit, Buy Seasons, and more. For more information on the 2012 Disguise line-up, visit [ www.Disguise.com ]. For tips on finding the perfect disguise, follow us on Facebook at [ www.Facebook.com/DisguiseHalloween ].

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing, and publishing. For more information visit [ www.marvel.com ].

About Disguise, Inc.

A division of JAKKS Pacific, Inc. and based in San Diego, CA, Disguise is a leading manufacturer of innovative Halloween costumes and accessories, setting a standard in the industry and raising the bar in design, fabrics, packaging, and retail success.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKSa diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys, and Pet Products sold under various proprietary brands including JAKKS Pacific, Creative Designs Internationala", Road Champs, Funnoodle, JAKKS Petsa", Plug It In & Play TV Gamesa", Kids Only!a", Tollytots, Disguise, Moose Mountain, and Maui Toys. JAKKS is also the creator of the underlying Monsunoa" property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon, Warner Bros., Ultimate Fighting Championship, Hello Kitty, Graco, Cabbage Patch Kids, and Pokmon. [ www.jakks.com ]

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

2012 JAKKS Pacific, Inc. All rights reserved.

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