NEW YORK, NY--(Marketwire - Sep 17, 2012) - America's fight against obesity has been a major hurdle for the soft-drink industry in recent years as it has led to soda bans in some schools, and more recently resulted in limits on drinks sold at establishments in New York. According to the U.S. Centers for Disease Control and Prevention more than a third of the adult population in the U.S. is obese. Five Star Equities examines the outlook for companies in the Beverages - Soft Drinks Industry and provides equity research on The Coca-Cola Company (NYSE: [ KO ]) and Monster Beverage Corp. (NASDAQ: [ MNST ]).

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A regulation, proposed by Mayor Michael Bloomberg, that implements a 16-ounce limit on oversized sugary drinks served at restaurants, concession stands and other eateries was recently approved by the New York City's Board of Health. The ban does not include drinks sold at supermarkets or convenience stores.

"In New York City, smoking deaths are down to 7,000 a year from something in the 20s. Obesity deaths are at 5,000 and skyrocketing," Bloomberg said in an interview with Diane Sawyer. "Obesity will kill more people than smoking in the next couple of years."

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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company recently reported it made its first delivery to the Myanmar market in over 6 decades. The Standard & Poor's Rating Service recently raised Coca-Cola's rating by a notch as a result of the company's strong global performance and financial profile.

Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages. Shares of the company fell sharply last week after two U.S. Senators called for the FDA to take a closer look into the caffeine levels in energy drinks. "The FDA currently regulates caffeine levels in soft drinks," Senators Richard Durbin and Richard Blumenthal wrote in the letter. "We urge the agency to assert its regulatory authority over caffeine levels in energy drinks marketed as beverages."

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