House & Home
Fri, September 28, 2012
STAMFORD, Conn.--([ BUSINESS WIRE ])--[ Pitney Bowes Software ], a global leader in customer data, analytics and communications management, announced HealthPoint 360, a flexible communications software solution for health insurers and providers managing multi-channel two-way communications with members and prospects.
"As the healthcare landscape changes and competition increases, insurers must stay at the forefront of member recruitment, satisfaction and retention"
HealthPoint 360 unifies member data from across disparate systems and departments. For both healthcare providers and members, the claims management process can present challenges caused by miscommunications due to inaccurate data. The HealthPoint 360 solution ensures that all information is accurate and up-to-date, allowing providers to anticipate member needs and next steps for superior follow-up response. This enables healthcare companies to prioritize and personalize member communications across key channels, including contact centers, self-service telephone, physical mail, email, web portals, social media and mobile.
According to a recent [ IDC Health Insights ] research study, health plans are still in the early stages of the consumer engagement maturity curve where return on investment is limited. Further evolution and strategic differentiation will require new technology investments, organizational realignment, cultural and behavioral change, and a greater understanding of consumer preferences and high-impact communications.
"As the healthcare landscape changes and competition increases, insurers must stay at the forefront of member recruitment, satisfaction and retention," said Bill Sinn, Strategic Marketing Director, Pitney Bowes Software. "This means creating a real dialogue with members through an unsurpassed level of individualized communication and service."
Ultimately, the solution helps healthcare carriers drive behaviors that improve business and health outcomes. Insurers are focused on improving customer engagement to drive member satisfaction along the entire care continuum a" from prospecting to enrollment to treatment to claims management.
Pitney Bowes Softwareas healthcare expertise has helped over 1,000 healthcare organizations worldwide including health insurers, insurance company customers, hospital systems and major pharmaceutical manufacturers.
About Pitney Bowes Software
Pitney Bowes Software provides multichannel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit [ http://www.pbinsight.com/products/location-intelligence/applications/business-applications/geotax-enterprise-tax-management/ ] and [ www.pb.com ].
