SAN DIEGO, CALIFORNIA--(Marketwire - Nov. 22, 2011) - Bitzio, Inc. (OTCBB:BTZO) today announced that it has appointed Bruce Weatherell as its Chief Operating Officer, effective immediately.

Bruce is a seasoned professional with over 25 years of diverse experience in building and operating technology companies, delivering successful transformation programs, developing technology products, and leading assignments, teams and practices. His wealth of experience includes 12 years at KPMG Consulting focused on technology program delivery and practice management. In the last 11 years, he has consulted with Fortune 500 companies like Warner Music, Daimler Chrysler, Hewlett Packard, Bank of Montreal, American Express and Boeing. Bruce is a Chartered Accountant and Certified Management Accountant with a degree in Mathematics from University of Waterloo.

"Bruce's operational leadership and depth of management experience is a key addition to the Bitzio team," said Gordon McDougall, chief executive officer, Bitzio, Inc. "As we focus on executing strategic programs and campaigns in the coming months, Bruce's strengths in operational management and service delivery will enable Bitzio to scale its business and implement the necessary operational infrastructure to support its aggressive growth plans."

About Bitzio, Inc.

Bitzio, Inc. is a company with a strong focus on smartphone applications, social media and marketing optimization. We work with developers of mobile applications to dramatically improve their marketing reach, sales conversion, revenue and bottom line profits. We envision a mobile community where mobile applications enable people to connect in new and meaningful ways, and where Bitzio is a key driving force enabling these connections. For more information on the company, visit us at [ www.bitzio.com ].

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Forward-Looking Statement

This news release includes forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the company at this time, actual results may differ materially from those described. The company's operations and business prospects are always subject to risk and uncertainties. Important factors that may cause actual results to differ are set forth in the company's periodic filings with the U.S. Securities and Exchange Commission.