NEW YORK, Nov. 29, 2011 /PRNewswire-USNewswire/ -- The holiday season is an opportunity to inspire kids to get involved in bringing positive change to their communities. It is also a time to help children reflect on the meaning of giving and deepen their understanding of the world around them. To mark the season of giving, [ generationOn ] and its partners at [ Hasbro, Inc. ] (NASDAQ: [ HAS ]) are inspiring kids and teens to pledge their commitment to the power of service and give back to children in need through the second annual [ generationOn Holiday Gift Campaign ].

Beginning today through December 13, each time a child or teen takes the pledge to volunteer at [ www.generationOn.org ], Hasbro will donate a toy to a child in need through Toys for Tots. Hasbro has committed to donating up to 100,000 toys through its ongoing partnership with generationOn. Parents, teachers and youth leaders can encourage kids to take the pledge to volunteer, and kids can encourage their friends, classmates and peers to commit to the power of helping others. The more kids and teens that take action, the more toys will be donated to those in need during the holidays.

"We are so grateful to Hasbro for helping to bring the joy of the holidays to the thousands of children who would have otherwise not received a gift this year," commented Kathy Saulitis, vice president, youth & family engagement at generationOn. "At generationOn we encourage kids to be compassionate, caring citizens and the holiday season is the perfect time for all kids to use their time and talent to do good for other children."

"Hasbro is honored to partner with generationOn and youth throughout the US to make the holidays a bit brighter for children who need it most," said Karen Davis, vice president, community relations at Hasbro, Inc. "Giving back and believing in the power of youth service is a core part of our culture and we couldn't be more thrilled to support and donate toys in honor of kids and teens who pledge to serve their communities knowing they will be impacting another child's life in the most positive way."

With a goal of donating 100,000 toys and engaging an even larger group of young people in service, generationOn encourages kids and families everywhere to get involved and make their mark on their local community by making a pledge to take action at [ http://holidaytoys.generationon.org/ ] or on [ Facebook ]. Kids, parents, teachers and nonprofit organizations are also encouraged to explore the various resources available at [ www.generationOn.org ] including holiday service projects that can help kids turn pledges in to projects.

About generationOn
GenerationOn is the global youth service movement igniting the power of all kids to make their mark on the world. As the new youth division of the Points of Light Institute, generationOn brings together the nation's leading youth service organizations under one umbrella with a mission to inspire, equip, and mobilize youth to take action that changes the world and themselves through service. To learn more about how to get involved, visit [ www.generationOn.org ].

About Points of Light
Points of Light is the world's leading volunteer organization, with more than 20 years of history and a bipartisan presidential legacy. Our mission is to inspire, equip and mobilize people to take action that changes the world. We connect people to their power to make a meaningful difference, by providing access to tools, resources and opportunities to help volunteers use their time, talent, voice and money to meet the critical needs of our communities. We are organized to innovate, incubate and activate new ideas through our action networks, including: HandsOn Network, the largest network of 250 local volunteer centers across the country and around the world; generationOn, the youth service movement that ignites the power of kids to make their mark on the world; AmeriCorps Alums, the national service alumni network that activates the next generation of service leaders; and Points of Light Corporate Institute, which enables companies to engage their employees and customers in service. For more information, visit [ www.PointsofLight.org ].

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: [ HAS ]) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is [ www.hubworld.com ]. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Hasbro's philanthropic work strives to bring "the sparkle of Hope, the joy of Play and the power of Service" into the lives of the children who need it most through the Hasbro Children's Fund and other initiatives aimed to help children worldwide. Come see how we inspire play through our brands at [ http://www.hasbro.com ]. © 2011 Hasbro, Inc. All Rights Reserved.

CONTACTS:
Abbie Rumery
Allison & Partners for generationOn
(310) 496-4456
[ abbie@allisonpr.com ]

Mark Moravits
generationOn
(212) 850 -4170
[ mmoravits@generationon.org ]

SOURCE GenerationOn

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GenerationOn and Hasbro, Inc. Team Up to Inspire Kids to Volunteer Through Holiday Gift Campaign

GenerationOn and Hasbro, Inc. Team Up to Inspire Kids to Volunteer Through Holiday Gift Campaign