PALM BEACH GARDENS, FL--(Marketwire - Nov 14, 2011) - Attitude Drinks (OTCBB: [ ATTD ]) (OTCQB: [ ATTD ]) today announced today that it has appointed Preferred Beverage Distributors (PBD) as its distributor for its Phase III Recovery Drink in the New York City market. PBD will service the entire five boroughs of New York City.

Lou Ferraro, President of Preferred, said, "We are extremely excited to be handling Attitude's Phase III Recovery Drink in all of New York City. Recovery drinks are a fast growing segment of the beverage industry, and Attitude's milk-based recovery drink stands alone from the competition. Phase III is the right product at the right time."

Jack Shea, Executive VP of Sales for Attitude, said, "We are also extremely excited that PBD will be selling Phase III in the NYC market. PBD is a fast growing distributor in this competitive market, and now Phase III can grow along with them."

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit [ www.attitudedrinks.com ].

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.