N@N

ATLANTA--([ BUSINESS WIRE ])--Newell Rubbermaid (NYSE: NWL) today disclosed further detail on the planned realignment of its global business units as part of its recently announced Project Renewal initiative. The company is consolidating its current three operating groups into two--Newell Consumer and Newell Professional--and its 13 global business units into nine. These changes will become effective January 1, 2012.

"The creation of two operating groups and nine global business units will simplify our organization and free up resources to be invested back into key growth initiatives and strengthened capabilities. These changes are key enablers to building a bigger, faster growing, more global, more profitable Newell Rubbermaid."

Newell Professional will comprise four global business units: Commercial Products, Construction Tools & Accessories, Labeling Technology & Integrated Solutions, and Industrial Products & Services. These four professional-facing global business units will report to William A. Burke III, Group President, Newell Professional.

Newell Consumer will also comprise four global business units: Home Organization & Style, Writing & Creative Expression, Fine Writing, and Culinary Lifestyles. These four consumer-facing global business units will report to Penny McIntyre, Group President, Newell Consumer.

As previously announced, the Baby & Parenting Essentials global business unit will report directly to Michael Polk, President and Chief Executive Officer, Newell Rubbermaid.

Polk commented, aThe creation of two operating groups and nine global business units will simplify our organization and free up resources to be invested back into key growth initiatives and strengthened capabilities. These changes are key enablers to building a bigger, faster growing, more global, more profitable Newell Rubbermaid.a

The Construction Tools & Accessories GBU will comprise the current Construction Tools & Accessories GBU and the former Hardware GBU. Key brands in this new GBU are Irwin, Shur-Line, Bulldog and Ashland.

The Labeling Technology & Integrated Solutions GBU is simply a name change from the Office Technology GBU and a realignment of this GBU to the Newell Professional operating group. Key brands in this new GBU are Dymo, Mimio and Endicia.

The Writing & Creative Expression GBU will comprise the current Everyday Writing GBU and the Markers, Highlighters, Art & Office Organization GBU. Key brands in this new GBU are Paper Mate, Sharpie, Expo and Prismacolor.

The Home Organization & Style GBU will comprise the Rubbermaid Consumer GBU, Dcor GBU and the Beauty & Style GBU. Key brands in this new GBU are Rubbermaid, Levolor and Goody.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2010 sales of approximately $5.7 billion and a strong portfolio of leading brands, including Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica.

This press release and additional information about Newell Rubbermaid are available on the companyas Web site, [ www.newellrubbermaid.com ].

Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical in nature constitute forward-looking statements. These forward-looking statements relate to information or assumptions about the effects of sales, income/(loss), earnings per share, operating income or gross margin improvements or declines, Project Acceleration, the European Transformation Plan, the Capital Structure Optimization Plan, Project Renewal, capital and other expenditures, cash flow, dividends, restructuring and restructuring related costs, costs and cost savings, inflation or deflation, particularly with respect to commodities such as oil and resin, debt ratings, and management's plans, projections and objectives for future operations and performance. These statements are accompanied by words such as "anticipate," "expect," "project," "will," "believe," "estimate" and similar expressions. Actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to, our dependence on the strength of retail, commercial and industrial sectors of the economy in light of the global economic slowdown; currency fluctuations; competition with other manufacturers and distributors of consumer products; major retailers' strong bargaining power; changes in the prices of raw materials and sourced products and our ability to obtain raw materials and sourced products in a timely manner from suppliers; our ability to develop innovative new products and to develop, maintain and strengthen our end-user brands; our ability to expeditiously close facilities and move operations while managing foreign regulations and other impediments; our ability to implement successfully information technology solutions throughout our organization; our ability to improve productivity and streamline operations; changes to our credit ratings; significant increases in the funding obligations related to our pension plans due to declining asset values or otherwise; the imposition of tax liabilities greater than our provisions for such matters; the risks inherent in our foreign operations and those factors listed in the companyaslatest quarterly report on Form 10-Q, and exhibit 99.1 thereto, filed with the Securities and Exchange Commission. Changes in such assumptions or factors could produce significantly different results. The information contained in this news release is as of the date indicated. The company assumes no obligation to update any forward-looking statements contained in this news release as a result of new information or future events or developments.

NWL-CO