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Xerox Brings Services to Life with Interactive Customer Experience Website

  //house-home.news-articles.net/content/2010/09/0 .. ith-interactive-customer-experience-website.html
  Published in House and Home on Tuesday, September 7th 2010 at 6:16 GMT by Market Wire
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NORWALK, Conn.--([ BUSINESS WIRE ])--As part of its Ready for Real Business [ global marketing campaign ] that debuts today, [ Xerox Corporation ] (NYSE: XRX) launched [ RealBusiness.com ], an online interactive and immersive multimedia experience where visitors see Xeroxa™s offerings come to life through its customers.

"Ita™s an invitation to explore and experience what real business can be like when companies partner with Xerox to handle their business process and document management."

Brand characters from the new global marketing campaign, such as a concierge from Marriott Hotels & Resorts, are joined by others from the New York Mets, Hertz, Ducati and the University of Notre Dame, to show how partnering with Xerox helps customers focus on what matters most: their [ real business ].

Building on the campaigna™s use of iconic characters in representing Xeroxa™s customers, the [ RealBusiness.com ] sitelet is a world in which these co-mingling brand characters are trying to get back to real business. Multimedia customer case studies bring services to life, such as how Xerox helps Ducati translate its product manuals and how Xerox aids Marriott in the management of more than 11 million global invoices annually.

[ RealBusiness.com ] is the virtual headquarters for Real Business International where employees are looking for ways to focus on their real business. Visitors to [ RealBusiness.com ] enter a modern office building and are greeted by a host on each floor. For example, a concierge from Marriott cana™t help but offer hospitality services, but hea™s also needed to introduce the customer testimonials and Xerox offerings available on the Finance & Accounting floor. Each of the five floors in the office building features a different Xerox service a" [ IT outsourcing ], customer care, finance and accounting, [ document management ] and human resource support.

a[ RealBusiness.com ] showcases the breadth of Xeroxa™s services business and provides that next layer of detail introduced in our multimedia campaign,a said [ Christa Carone ], chief marketing officer, Xerox. aIta™s an invitation to explore and experience what real business can be like when companies partner with Xerox to handle their business process and document management.a

The development of [ RealBusiness.com ] is the result of an integrated partnership between Xeroxa™s global agency Young & Rubicam, and its digital marketing agency VML.

aWhata™s unique about this business-to-business campaign is that ita™s not designed to be a short-lived promotional site. Its purpose is to live alongside [ Xerox.com ], disrupting legacy perceptions of the Xerox brand by showcasing the variety of services the company provides today,a said Tony Granger, global chief creative officer, Young & Rubicam.

Xerox will expand [ RealBusiness.com ] with additional case studies in coming months. The website is part of a multimillion dollar global campaign, one of the companya™s most significant in history, which includes print, television, Web and airport advertising.

About Xerox

Xerox Corporation is a $22 billion leading global enterprise for business process and [ document management ]. Through its broad portfolio of technology and [ services ], Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their [ real business ]. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and [ genuine Xerox supplies ] for [ graphic communication ] and [ office printing environments ] of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive [ business process outsourcing ] and [ IT outsourcing services ], including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 130,000 people of Xerox serve clients in more than 160 countries. For more information, visit [ http://www.xerox.com ], [ http://news.xerox.com ] or [ http://www.acs-inc.com ]. For investor information, visit [ http://www.xerox.com/investor ].

Customer Contact:

For more information about Xerox, visit [ http://www.xerox.com ] or call 800-ASK-XEROX.

Note:For open commentary, industry perspectives and views from events visit [ http://www.facebook.com/xeroxcorp ], [ http://twitter.com/xeroxcorp ], [ http://twitter.com/xeroxevents ], [ http://www.xerox.com/blogs ] or [ http://www.xerox.com/podcasts ].

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