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Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help from Mr. Clean, Bullseye the Target Dog and Othe

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  Published in House and Home on Thursday, September 2nd 2010 at 5:41 GMT by Market Wire
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NORWALK, Conn.--([ BUSINESS WIRE ])--A new global marketing campaign from [ Xerox Corporation ] (NYSE: XRX) a" the most ambitious and innovative the company has ever created a" explores how Xerox helps iconic brands with [ business process ] and [ document management ], freeing them to focus on what matters most a" their [ real business ].

"Ita™s all about communicating the new Xerox in fresh and engaging ways to disrupt legacy perceptions of the Xerox brand, and turn up the volume on the breadth and depth of our services and technology."

Can you imagine Procter & Gamble's powerful Mr. Clean digitizing millions of documents while also cleaning; or a Marriott Hotels & Resortsa™ bellman providing exceptional guest services and processing invoices at the same time? Don't you think Bullseye the Target dog could use a hand customizing Targeta™s [ direct-mail ] program?

The campaign takes brand characters out of their expected roles and shows them doing business processes such as invoicing or digitizing documents with exaggerated results. The campaign demonstrates there are better ways for companies to handle back office work a" by innovating and partnering with Xerox.

aWea™re fortunate to have great client partners who worked side-by-side with us in showing how their businesses benefit when Xerox is doing what we do best. Along with the innovative use of brand characters, wea™re cutting through the clutter with innovative media, like interactive billboards, and attention-grabbing digital units,a said [ Christa Carone ], chief marketing officer, Xerox. aIta™s all about communicating the new Xerox in fresh and engaging ways to disrupt legacy perceptions of the Xerox brand, and turn up the volume on the breadth and depth of our [ services ] and technology.a

Print, television, Web and airport advertising kick off in the U.S. on Sept. 7 and in Europe later this year, and are complemented with a rich multimedia experience at [ RealBusiness.com ]. The website, scheduled to go "live" on Sept. 7, showcases examples of Xerox helping clients get back to real business.

aXerox transforms the way we work, managing more than 11 million global invoices so we can focus on better serving our guests,a said Susan Thronson, senior vice president, Global Marketing, Marriott International, Inc. aThis campaign shows what two customer-centric companies can do when they speed up time-consuming business processes and focus on their core business. For us, thata™s providing exceptional guest service. We wouldna™t have it any other way.a

In addition to Marriott Hotels & Resorts, Target and Procter & Gamble, Xeroxa™s Real Business campaign spotlights its work with The New York Mets, Ducati and the University of Notre Dame, with more brands to come. The goal: show how Xerox is not only a leader in [ document technology ], but also in business process services.

In February, Xerox closed on its acquisition of [ Affiliated Computer Services ] (ACS), the largest diversified [ business process outsourcing ] (BPO) firm in the world. Its expertise is in automating work processes and providing BPO and [ IT outsourcing services ] that range from processing more than 1 million credit card applications and 12 million student loans each year to providing [ HR services ] for more than 4.4 million employees and retirees annually. The acquisition tripled Xeroxa™s services business and transformed the company into a $22 billion global enterprise for business process and [ document management ].

The campaign begins to broadcast the breadth of Xeroxa™s portfolio with heavy-weight television, print and digital media buys and by incorporating high-tech interactive billboards that use motion-sensing and touch-screen technologies. The dynamic [ RealBusiness.com ] campaign website, live on Sept. 7, integrates customer testimonials and offerings, from [ IT outsourcing ] to finance and accounting, document management and human resources support.

The multi-million dollar global campaign is one of the companya™s most significant in history. It was an integrated initiative, created by Xerox's global advertising partner [ Young & Rubicam ], with the digital units and campaign website experience developed by [ VML ]. And [ MEC ], Xeroxa™s global media agency of record, provided all media strategy, planning and buying.

Twitter Tags: [ #Xerox ], [ #FreedomtoFocus ], [ #BPO ], [ #marketing ], [ #campaign ], [ #advertising ], [ #ad ], [ #checkitout ], [ #realbusiness ]

Tweet This: [ New #ad #campaign shows how @XeroxCorp gives iconic brands #freedomtofocus on what counts: their #realbusiness. ][ http://news.xerox.com ]

Multimedia: [ Xerox Newsroom ], [ Xerox Newsroom Images ], [ Xerox Newsroom Videos ], [ Video Podcast: Xeroxa™s Ready for Real Business Marketing Campaign Discussion ]

About Xerox

Xerox Corporation is a $22 billion leading global enterprise for business process and [ document management ]. Through its broad portfolio of technology and [ services ], Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their [ real business ]. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and [ genuine Xerox supplies ] for [ graphic communication ] and [ office printing environments ] of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive [ business process outsourcing ] and [ IT outsourcing services ], including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 130,000 people of Xerox serve clients in more than 160 countries. For more information, visit [ http://www.xerox.com ], [ http://news.xerox.com ] or [ http://www.acs-inc.com ]. For investor information, visit [ http://www.xerox.com/investor ].

Customer Contact:

For more information about Xerox, visit [ http://www.xerox.com ] or call 800-ASK-XEROX.

Note:For open commentary, industry perspectives and views from events visit [ http://www.facebook.com/xeroxcorp ], [ http://twitter.com/xeroxcorp ], [ http://twitter.com/xeroxevents ], [ http://www.xerox.com/blogs ] or [ http://www.xerox.com/podcasts ].

Xerox^® and the sphere of connectivity design are trademarks of Xerox Corporation in the United States and/or other countries. All other logos, trademarks, registered trademarks or service marks used herein are the property of their respective holders.

Photos/MultimediaGallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6416226&lang=en ]