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Artisanal Brands Inc. Announces New Retail Distribution Partner

  //house-home.news-articles.net/content/2010/08/2 .. c-announces-new-retail-distribution-partner.html
  Published in House and Home on Tuesday, August 24th 2010 at 7:00 GMT by Market Wire
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NEW YORK--([ BUSINESS WIRE ])--Artisanal Brands, Inc., formerly known as American Home Foods Products, Inc. (OTCBB:AHFP),hasentered into a distribution agreement with Cheezwhse, Inc. With it recent acquisition of Boston-based Crystal Foods, Inc., Cheezwhse is one of Americana™s leading cheese importers and distributors to the retail sector.

Daniel W. Dowe, President and Chief Executive Officer of Artisanal stated, aThis distribution partnership is a valuable component of our ongoing retail initiative, particularly related to the expansion of our new CheeseClock by Artisanala" retail program. Cheezwhse services more than 2,000 retail stores in the Greater New York and New England markets as well as select prime retail accounts across the country, with a customer base comprised primarily of independently-owned stores. We have learned that independent store owners bring a special hands-on focus to merchandising new items and share our passion on educating consumers. Our CheeseClock and color coded boxes make cheese purchasing easy and fun, helping the end consumer pair our cheese selections with wine and beer and providing a two-pronged marketing benefit to retailers who sell those beverages in addition to cheese. We are enthusiastic about this partnership with Cheezwhse and its potential to introduce the Artisanal brand to a new audience of customers.a

Joseph Gellert, founder and Chief Executive Officer of Cheezwhse stated, aMy family and I have been in the cheese business for two generations now and have a great deal of experience meeting the demands of our customers. Artisanala™s newly trademarked Artisanal CheeseClocka" is incredibly innovative, accessible and appealing to our mostly independent retail store owners. Artisanal has differentiated their brand, making cheese selection easy for the consumer which is exactly what the market place needed. We have already started working with Dan Dowe and his team on placing the program with our accounts for the Fall Harvest and Holiday Seasons that are just around the corner.a

Cheezwhse, Inc., based in Armonk, New York, has been in operation for more than 25 years under the leadership of founder and CEO, Joseph Gellert. The company imports and sells wide range of cheeses and specialty food items.

About Artisanal Premium Cheese

In August 2007, the company acquired 100% of the ownership interests in Artisanal Cheese, LLC, the sole owner of the brand Artisanal Premium Cheese. The Company operates in the specialty cheese market in the United States. The company markets and distributes a line of specialty, artisanal and farmstead cheese products, as well as other related specialty food products under its own brand to food wholesalers and retailers, as well as directly to consumers through its catalogue and Web site, artisanalcheese.com. Artisanal Brands, Inc. is based in New York, New York.

Safe Harbor Statement:

Forward-looking statements made in this press release are made pursuant to the asafe harbora provisions of the Private Securities Litigation Reform Act of 1995.Forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized.Potential risks and uncertainties include, but are not limited to, the risks described in Company filings made with the Securities and Exchange Commission.