N@N

Beam Global Spirits & Wine, Inc.: Canadian Club(R) Whisky Looking for the Next Big Star for "Damn Right Your Dad Drank It&

^{Published on 2009-04-02 07:10:28, Last Modified on 2009-04-02 07:11:36 - Market Wire}
 

DEERFIELD, IL--(Marketwire - April 2, 2009) -

NEWS FACTS

Beam Global Spirits & Wine, Inc., part of Fortune Brands, Inc. (NYSE: [ FO ]), the leading American spirits company, and Canadian Club® Canadian whisky (CC™), one of the world's leading Canadian whiskies, has launched its "Damn Right Your Dad Hasn't Told you Everything" photo contest. Brand fans have the chance to be part of the popular "Damn Right Your Dad Drank It"™ advertising campaign by submitting their own photos for consideration. Photos should represent the theme, "Damn Right Your Dad Hasn't Told you Everything." The winning photo will have the chance to be featured in a national Canadian Club ad. Additionally, the winner will win a trip to Chicago for a "Weekend of Manliness."

• Photos must be from the late 1960s and early 1970s and should epitomize the brand spirit of Canadian Club. (Think mustaches, good times with the guys -- basically, anything from dad's pre-patriarchal days that you only think you know all the details about.)
• Submissions will be accepted between 3/31/09 and 4/26/09. From there, Canadian Club will select its top three photos then open up voting to consumers to help select the ultimate winner. The winner will be announced during the week of June 15, 2009.
• All individuals photographed in the winning submission, along with the photo submitter, will be flown to Chicago for a "Weekend of Manliness."
• Canadian Club partnered with Thrillist, the daily email newsletter of must-have recommendations published in nine major cities across the country as well as a national edition, for the contest. Those interested in submitting photos must be Thrillist subscribers.
• For more details and complete contest rules, visit [ www.canadianclubcontest.com ].

QUOTE

"The success of the 'Damn Right' campaign is due in part to the fact that it is relatable. No matter your generation, CC fans look at the images in the ads and immediately get the sense of timeless fun and classic masculinity -- both important qualities of CC itself. Inviting our fans to share their photos gives them the chance to show us their own representation of 'Damn Right' and to literally be part of the campaign." -- Brian Stockard, Canadian Club Brand Manager

Condensed Version of "Damn Right Your Dad Didn't Tell you Everything" Contest Rules:

• NO PURCHASE NECESSARY. A purchase will not increase your chance of winning.
• Void in California, and where prohibited.
• To enter, must be a legal resident of the United States 21 years of age or older at the time of entry.
• Entries must be received by April 26, 2009.
• Subject to complete official rules available at [ www.canadianclubcontest.com ].

About Thrillist:

Thrillist is an email lifestyle guide for guys. Each weekday Thrillist delivers its subscribers a targeted editorial recommendation that sifts through the crap to find the best in food, drinks, services, gadgets, gear, sports, and travel. Covering all that's new, unknown or inexcusably underappreciated, Thrillist is an essential resource for every self-respecting man in Atlanta, Philly, Miami, New York, Los Angeles, San Francisco, Las Vegas, Chicago, Boston and beyond. Sign up at [ www.thrillist.com ].

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: [ FO ]), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit [ www.beamglobal.com ] and [ www.drinksmart.com ].

drink smart®

Canadian Club® Blended Canadian Whisky, 40% alc./vol.

©2009 Canadian Club Import Company, Deerfield, IL